Remember when XP used to cost 25k. 7 HB costs 5k now. I can say surely that this reduction must have brought down OS piracy by at least 20% if not completely. Point is if the cost is such that everyone can afford according to their use (like HB, HP, pro/UL), everyone will start buying a genuine OS. IMO the ideal cost is something around 1k(HB)-5k(UL). Its just a rough estimate, but since masses pirate, large selling volumes (genuine) will obviously will never incur loss. Companies will always be in profit, just that if we do what we are expected.