Re: Preview + Feedback [June 2010] - Disappointed
I finally got my copy 2 days back but not much impressed with it (even if its the 9th anniversary)
I have been Digit subscriber for almost 5 years now but in the last 1 yr or so feel that the magazine quality has actually gone down...
Earlier scenario: I usually get to read it for around an hour or so in the night & that way used to find the whole month not sufficient to complete the magazine cover to cover, as most (if not all) articles used to be very interesting.
Current scenario: I'm done with the entire magazine in 2 to max 5 days -- though its mostly a quickly glance, I do read some of the articles full.. But still the content is very light or generic and not awe-inspiring.. Not as good as how it was earlier.
The feedback printed on the magazine is also usually the most positive ones -- raising a doubt whether Digit is sidelining the other type of comments completely & getting a bit complacent.
I don't believe recent focus on Social Networking & Open Source can bring this difference... Would like Digit to review this and do the needful, so that subscriber interest is retained.
Even the product comparisons of late seem not to include the best and usual reasoning given is that comparison include all models made available by respective manufacturer within the time period. If the models being made available are really small in number, are the manufacturers not seeing the value in Digit's comparison? Are they not feeling compelled to feature in Digit? Shouldn't Digit think about how to makes its value proposition more compelling so that unbiased & proper comparison highlights the best (across different categories) in the market -- so that the manufacturer's target customer group gets to know their product is the best for their group category?
Its definitely time for Digit to look within as well as outside and innovate itself to remain the best in business.