the only thing is looks are subjective. Samsung should be criticized for the design of their phones but they do very well job as far as hardware is concerned. I also hope they do away with the hardware button so that more screen space can be added within the same size.
IMO Smartphone is dominantly about Screen because 99.99% of the time, we will look only & use only the Screen. When we start playing that HD Video on a smartphone with an excellent high resolution, high contrast screen, we forget everything else,simply awesome, probably the biggest WOW factor on any smartphone. Its the same reason phones like Galaxy Note are able to steal the thunder from other flagship phones despite its uncomfortably huge size
Besides phone should be ergonomic, comfortable to hold, not too heavy/thick, I really dont mind Samsung using ultra cheap feeling plastic as long as its strong & durable, after all their main intention is to reduce weight. But Samsung should come out with better designs.
I may not like the above car, but if it uses a good engine & has excellent performance, it will obviously tilt my decision towards it despite the ugly looks.