I started with Digit back in june 2004, then after 4 months got bored with it, so switched to Chip, still loving it. Ya i buy atleast 1 digit mag in a year, but find nothing interesting, cd/dvd contents r a little better than chip but nothing outstanding to talk about
. HaHa chip is now giving DL, hope they will soon switch to HD or BR when time comes. Chip is a pro or i shud say guru in marketing, guess what i got lured to chip when they provided 2cds and 1 dvd., compared to just 1 cd and 1 dvd from digit, and i found that digit cd and dvd contained both simialr contents. Also the paper quality of chip is very good. Don't know who is gonna take the lead in the future, but competition is good. There shud always be different flavors to choose from, and we decide which tastes good for our tounge.