For newsstand this becomes a problem, but we have this as a subscription plan. Talk to our helpdesk if interested.
Print Magazines are more niche now, yes, but they're not dead. There's just something to be said for real paper in hand. Perhaps in a few years print will be gone for good, or be super niche, but we still have a readership over over 2 lakh to keep happy for now
I will be working on a proper digital subscription model soon, and thinkdigit is also going to come out with some very interesting new ideas and innovations that we're all excited about. I still think people giving up on magazines or paid content (print, digital, whatever) just because they have broadband is a mistake. There's something to be said for discovery of information, for sharing ideas, for considering other points of view, broadening your skills, thinking out of the box... It's easy to say, "I have broadband, I'll read what I want for free, why pay..." But how much do you really read then? Most of us just download a lot of movies and music, spend time on YouTube, etc., and then read only what's in our interest areas, happily ignoring everything else.
Magazines / paid content of all forms are like a contract of trust between readers and us content creators. We do the work of sifting through the millions of things happening, and find what's relevant, what needs to be thought more about, what are the other ways to look at certain "facts", etc., and readers pay a nominal fee to get the results of all that research. We get salaries from that, and it encourages us to do even better and dig even deeper. That's the Digit idea, at least, and I prefer it that way because any company that charges readers nothing, and depends solely on advertisers for revenue, then becomes a model to fear.
Think about it, the reason Digit will do F**k You Consumers type of stories, or the more recent Flipkart story, and others don't, is because of you, our readers, who pay our salaries. It's why the magazine exists, even though only around 2 lakh people read the mag and something like 5 million people come to the site.
No one in our company has ever asked us editorial staff to write favourably about any company, or even reads what we write before we publish it, and I never expect our directors to ever do that. It's left to the editors to decide, and we will publish anything fact-based, no matter whose egos it bruises, or which toes we step on. This develops an attitude, the Digit attitude I call it, for all of our writers and reviewers, who know that only the facts and the testing results matter to what we write, and we don't care if company A is our biggest advertiser, if their product sucks, we say it sucks. If we write a feature about how customers are getting screwed, we couldn't care less if no one advertises that month, because we know it's a story that needs to be told...
However, if we were an ad-only revenue model, even with our directors never pressurising us, when appraisals dry up, and pink slips start coming because we can't afford to run as an independent, maverick and care-free editorial voice, because advertisers can find others who won't bother with all that and toe their desired line... you can guess what happens to morale, and how fast the desire to be factual and always correct with a "give a damn" attitude dries up.
Anyway, the idea of posting this is not to say "Buy Digit", on the contrary, if you really feel Digit is worthless to you, stop buying, and tell us, and it's our headache to figure out how to make it relevant again, and get you to buy it again.
However, don't go down the path of thinking "Why waste money on any content, when I can get it for free with broadband." because that will just degrade the type of content you get and turn it into all of the "bloggers" out there who "review" products. They're mostly just fanboys and paid mouthpieces of certain companies. They're enjoying trips abroad for free, and getting their hands on the latest gadgets, but they're also totally dependent on said companies to be of any relevance, or any importance - vicious circle. If we all give in to accepting that as the media we trust, then we lose as a whole. You might as well start buying products and deciding careers solely based on advertising and "popular opinion", and I'm sure none of you really wants that. Right?