Sapphire toxic means nothing, because 7970 was designed from ground up to be using 3GB, it simple can't tap into the 6GB VRAM, sort of when you give 2GB VRAM to say GT640, but check out the memory controllers of tesla series(there was whitepaper), it can actually utilize that 6GB, also a note here, I mentioned this earlier, Titan will be relevant till 1018 2018, i.e 5 yrs instead of the standard 3yrs for high end gpu these days, that also comes in play with the Titan's value as a gaming card.
I think Titan=80-120% of 690, depending on games, also remember a very important fact, SLI does not yield 100% scaling, when you are comparing Titan to a 680, it may be 60-70% faster, but when you take into account the SLI, the Titan will have an extra edge over the 690, that's why we are seeing such odd benchmarks.