Since media can decide what information can percolate to people, they allow only that information to pass down which is favourable to them and their bosses.
I agree with you and have something to add. What you are taught a "The Gatekeeper Theory", few years ago, Abraham Lincoln remarked that "
If you want the honey, don't kick the hive". What does a media company want? It needs to spread information. But if people are unhappy with the information they spread, either people will surf to another channel or in order to maintain cash-flow, the media company has to give information which their viewers want. Most of the times, instead of risking their cash-flows media companies will prefer to show what the public wants. After all they have to feed their employees
And now comes the issue that Naveen is trying to focus. I agree with Naveen that news channels are no more as expected. But I can be sure that majority of the public thinks unlike Naveen. There may be only about 10-15% who think like Naveen(that includes me too, as I agree with him), but still a vast majority likes the entertainment. If they didn't media companies automatically know it because they have minute-by-minute viewer profiles. They know how many viewers with are watching a particular show broadcasted by them. If that is good, the company won't risk its fortune. You see, large business focus on minimizing risks instead of being thrilled by taking a risk
And for people alike Naveen and me, we always have other medium of news like internet. Why worry about something we can't do much about.
And about that
Digg thing, yes, prople have to change the way they share information. Most of the teenagers todays use internet only for Orkutting, casual browsing for information, or forwarding chain emails to their pals. You see, it primarily depends upon who controls the flow of information.
Of course, with websites like "
Digg" and "
Stumble upon", there is no editing. So that could be dangerous at times.