Simply a DIGITian
Micromax Canvas 4, a mid-range smartphone is seeing hype and excitement comparable to the likes of multinational brands — perhaps for the first time for an Indian manufacturer. Promising specifications better than many high-end devices, it has led people into thinking that this company is offering much more value at much lesser price.
Which is wrong.
For a nation that has always been highly price-conscious, it’s very easy to mislead people by advertising the number of cores a phone or a tablet has.
Same goes for Lava, Karbonn, Intex, Spice and all other Indian manufacturers, which are having a dream run this year. From a meager handset market share of less than 3% in 2012, they now account for nearly 30% of it (source). This obviously could not have been possible without Android, which has been lately driving an explosion of budget smartphones and tablets.
Being an Android enthusiast for long, here are a few important tips from my side that you should keep in mind while you are looking for Android devices.
Unaware of how microprocessors work, the biggest misconception among the non tech-savvy crowd is that a device’s performance is measured by its number of CPU cores and the speed at which they’re clocked.
Thankfully, CPUs don’t work this way. A detailed explanation of their working is taught in colleges (I personally hate the subject which deals with this), but for the laymen — what actually matters is the architecture of the processor.
Think of CPU as a group of engineers working on some project. Each worker is a separate core. The amount of work done by the group does not depend on the quantity of the engineers, but on their skills as well as their speeds. A group of two highly skilled engineers can finish their assigned project faster than a group of four less skilled engineers working on the same project.
In a similar fashion, it’s totally possible for a dual-core or single-core CPU X to outperform a quad-core CPU Y. The single-core Lava X1000 might be the best example for this, which performs 10% better on the quadrant benchmark test.
Taking advantage of this unintelligence, manufacturers lure customers by releasing multi-core phones of mediocre architecture at 1/4th the price of high-end phones having the same number of cores. This leads people into believing that they’re providing the same level of performance at comparatively dirt-cheap rates.
How Indian Android Device Manufacturers are Fooling and Misleading You