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After selling out its premium iPhone 5S within 24 hours in India, Apple is now aiming to generate Rs 1,000 crore worth of sales from the smartphone. This would be twice the volume of sales of the iPhone 5 in the year ago quarter. To achieve the target, Apple will have to sell two lakh units in less than two months.
Apple has earmarked Rs 25 crore for advertising the iPhone 5S and iPhone 5C in India. The company is expecting its current iPhone 4 users in the country, which are claimed to be 6 lakh users in all. However, it remains to be seen whether Apple can provide enough stocks considering it is still facing an iPhone 5S shortage, which is out of stock in most markets it has been launched. With the crucial holiday season around the corner, Apple will have to significantly boost its production capacity if it expects to meet its own targets.
Source : Apple aims for Rs 1,000 crore from iPhone 5S sales in India this quarter | News & Video Reviews of Gadgets at BGR India
Apple has earmarked Rs 25 crore for advertising the iPhone 5S and iPhone 5C in India. The company is expecting its current iPhone 4 users in the country, which are claimed to be 6 lakh users in all. However, it remains to be seen whether Apple can provide enough stocks considering it is still facing an iPhone 5S shortage, which is out of stock in most markets it has been launched. With the crucial holiday season around the corner, Apple will have to significantly boost its production capacity if it expects to meet its own targets.
Source : Apple aims for Rs 1,000 crore from iPhone 5S sales in India this quarter | News & Video Reviews of Gadgets at BGR India