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Flipkart's trials: Myntra Sales dip 10% in app-only mode in less than a week!
FK bansals are keeping their brand Safe, Before implementing anything they do trials on other brands and now is the time of myntra, Never seen such people with low life.
Myntra.com, India's largest online fashion retailer, has seen a 10% drop in sales since it shut its website and turned a mobile app-only etailer last week. The company, owned by Flipkart, had factored in such a decline and hoped to return to the level of sales prior to the move in the coming weeks, according to a source. Its closest rivals, Snapdeal and Amazon, however, said they had no plans to wind up their websites and focus only on mobile phone users.
Myntra, which reportedly generates more than 90% of its traffic and 70% of its orders from its mobile app, closed down its website last Friday and moved to a mobile-only platform.
Its parent, Flipkart, plans to follow suit within a year. The move is driven by rapid penetration of smartphones in the nooks and corner of the country. Another rationale is that focusing entirely on the mobile app will help the e-commerce player give customers a better shopping experience.
Source: Myntra sales dip 10% in app-only mode, rivals Amazon, Snapdeal, eBay to play safe for now - The Economic Times
FK bansals are keeping their brand Safe, Before implementing anything they do trials on other brands and now is the time of myntra, Never seen such people with low life.
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