Re: The official thread for any and all discussion related to Apple Macs.
... here.]
5. iMovie '08
- A whole new application with a different icon.
- Mostly engineered by just one Apple engineer.
- Hear that sound? That is Windows Movie Maker crying. Awesome application, this one!
- Can upload to YouTube directly. All built in.
- Standard resolution better than DVD quality.
- Skimming.
- Too many features to list here.
- Awesome icon.
- .Mac web gallery.
- Custom resolution for iPhone, fully integrated.
- Make a movie in twenty minutes flat.
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1337.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1339.jpg
6. iWeb '08
- Live web widgets.
- Integrated with Google Maps. (They're crazy about Google Maps and YouTube!)
- Google AdSense. (Sign up and manage it from within the application itself. Cool!)
- Media index page.
- Personal domain. (Yay! I am subscribing if they lower the price.)
- More themes, of course.
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1346.jpg
7. iDVD '08
- Pro encoding.
- New themes.
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1352.jpg
8. GarageBand
- New feature called "Magic GarageBand".
- Multi-take recording.
- Play with built-in genres.
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1354.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1362.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1355.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1367.jpg
9. Keynote '08
- Now, this is getting insane!
- New text effects in Keynote.
- New transitions.
- Instant Alpha. Take the background out of photographs.
- Smart Builds allows more complex animations.
- Great new themes.
10. Pages '08
- Two modes: Page layout and Word processor.
- Contextual format bar.
- Tracks changes.
- Compatible with Word documents, as usual.
- 140 Apple designed templates
11. Numbers '08
- A new spreadsheet application. Take that, Office!
- Intelligent tables.
- Readable formulas.
- Checkboxes and sliders.
- Sort and filter.
- Flexible canvas.
- Charts, images and text.
- Interactive printing.
- Beautiful templates.
- Fully compatible with Excel documents.
- iWork '08 will retail for $79.
- Both iLife '08 and iWork '08 work well with both Tiger and Leopard.
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1374.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1378.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1376.jpg
*www.blogsmithmedia.com/www.engadget.com/media/2007/08/dsc_1375.jpg
11. Mac Mini refresh as well. Faster processors. It is not dying.
"How well will you market this ecosystem to consumers, and show how seamlessly all this stuff works together?"
Steve: "We've got a phenomenal customer base, they show their friends and their friends get jealous."
"Why are you not participating in Intel Inside program and not putting stickers on your Macs?"
Steve: "What can I say? We like our own stickers better. Don't get me wrong, we love Intel, combined with our OS, we've really tuned them well together. Everyone knows we use Intel processors, we'd rather tell them about the product inside the box."
Phil: "Too much stuff on PC box, stickers on laptop, trialware, You don't have to peel stuff off."
"How thin are the iMacs?"
Steve: "Really thin. You'll get your hands on it in a minute, but they're appreciably thinner."
"Two thirds of your products on mobile side, where do things go on the Mac side."
Steve: "Desktops still an important part. Don't require miniaturization of notebook, can offer bigger keyboards, screens, lower cost. Some consumers will want to own both. We think iMac has bright future ahead of it."
"Didn't mention Mac mini today, how is it doing?"
Tim: "We're refreshing the Mac mini today."
"Mentioned AdSense, what's the relationship between Apple and Google?"
Steve: "We are working closer with Google, they offer back end services we want to tie into our offerings. Google likes our products, too."
"Looking at what you've done with the iPhone, there's volatility in the stock. How satisfied that the product is on track?"
Steve: "We think the iPhone is a pretty strong success, we think most of the world sees it that way too. We're really happy with how it's going."
"How is Apple TV today? How does it fit into Mac?"
Steve: "We're here to talk about Mac, we'll have some news for the Apple TV soon, but nothing to talk about today."
"What about AMD chips?"
Steve: "We use Intel chips"
"What about the iMac in business?"
Tim: "We're seeing a lot of growth in business use. Mac is growing and a lot of that is business."
Steve: "A lot of other apps that run on the Mac, MSFT Office. But don't discount that more and more of business is communication, so lots of people have to sell internally, and they're excited about the tools we're offering. We see the iMac having some traction in business."
"With someone editing movies and going to publish, why not support HD uploads?"
Steve: "We do. Turns out that HD camcorders don't have sensors that are full HD, so they produce images that are slightly lower than HD, but are still stellar. We use that res, which is close, but not quite HD. Best you can do under $10k" Uh, that's not quite right, is it?
"Introduced multitouch on iPhone, what about for the Mac?"
Steve: "Makes sense for the iPhone, not sure it makes sense in the Mac. Classify that as a research project."
Last question:
"There has been a suggestion that Apple appeals to smaller elite than mass customer base. Is it your goal to overtake PC in marketshare?"
Steve: "Goal is to make the best PC in the world, and make something we can recommend to family in friends. There is some stuff in our industry we wouldn't be proud to ship. We can't ship junk. Thresholds we just can't cross. But we want to make the best personal computers in the industry. Our products are usually not premium priced. Price our competitors' computers, and add in all the extras, we're competitive. We don't offer stripped down products. We compare favorably. Thank you very much for coming today."
Awesome reply!!
That's it. Goodbye!
