Micromax’s new face is Hugh Jackman

Desmond

Destroy Erase Improve
Staff member
Admin
Well, if they want to compete with Samsung, HTC and the likes, they will have to step up their ad campaign to meet their standards. Hence, such ads. But why such an elaborate ads campaign if you don't even have your own phone?
 

Renny

Padawan
Noob question - Does MMX manufacture their phones in India, or do they have any RnD in India? Or are these high end models really just re-branded cheap Chinese phones?
 

Extreme Gamer

僕はガンダム!
Vendor
Are you guys sure Hugh Jackman was roped in because of the Indian demand?

From a business point of view this move makes some sense because a person known across the world will be better able to promote your product to a more global audience than most Bollywood people will. Even the bigwigs at Bollywood (except perhaps Amitabh Bachchan) cannot compare to many famous Hollywood people.

This move can only mean one thing: MMX has set it's eyes on global expansion and sales now.

Instead of ridiculing MMX, we should be a little happy that if MMX is able to get good sales abroad, this means more cash flow into India, which helps improve the congress-created tatters we call the Indian economy.

Remember, the majority of the world is not composed of geeks, nerds and computer scientists/engineers. They are average joes who will care about a phone that looks well, does well the job that it is asked to do, and if applicable, comes with a good contract. Over here, the marketing men and the aforementioned factors matter.
 

quagmire

Allllright !
^IMO, if they had plans to get sales abroad they should have started internationally first. Make good reasonably priced phones and then establish a secure market in India.
 

kg11sgbg

Indian Railways - The Vibrant and Moving INDIA
First and foremost I again reiterate to all members of @TDF that I am not a fanboy of Micromax,nor a great supporter,nor their salesman,nor do I own any single device from Micromax...
Friends,I am not here to rant,nor to hurt anyone's feelings.Please don't take it personal brothers.

MMX is a shining example of Business is done only for profit
MMX sucks at the "Ethical Business" thing though



Chipsets mai invest karne ke liye MMX ko pehle khud ke phones manufacture karne hoge na :lol:

Commander,I didn't expect such remarks from an intelligent person like you.
Which Business house is ethical in India? Please tell us first.

I used to honour and still now honour the legacy and legend of Mr.Ratan Tata + Tata Empire as a whole.Are they purely ethical????

Leaving aside other Big Shots Business Empires,even small fries are resorting to unethical means and getting dissolved,only the fittest survives.

Same occured with Micromax,so why should they be blamed alone??

Does Intel resort to ethical practices against AMD in the market?
What about the legal war between Apple & Samsung? Both are to blame,as both resort to unethical means,in this present system of the world economy and market politics.

Mostly all Indian companies are rebranding smartphones/tablets/etc. from China,so what is the big deal?

instead MMX shud invest in using Qualcomm chipsets
I completely agree with you,Zangetsu

And this is exactly why this move of mmx spending money on an international brand ambassador doesn't make sense. Rural India knows about Hugh Jackman?

Does this means, mmx is now trying to target international customers? Or is this a desperate attempt to create a false impression of the company to hide other aspects like service?
Vyom,rural India never heard of that name(Hugh Jackman),let alone see him.
Practically they are trying to do so.
If Datawind can try to sell their Tablets in U.S. and elsewhere in the world,if Tata is selling Nano to European/Asian markets,then Micromax is also trying to have a chance of gamble in the International market for selling their products.

The Sparring Bot on a killing spree!!!!!!! "But this MMX bot ain't gonna cut it."

BTW , I forgot to add a facepalm to it. Here it goes. :facepalm:

EDIT : This is going to make the Chinese more happier than Indians buying that re-branded piece of silicion dabba.
If you can't produce the phone , atleast design it for god's sake. Don't just re-brand it.
This "kuch bhi lelo jo saste me mil jaye./ Sasta he to better hain" is killing the quality of electronics good day by day.


Most likely .



The effing problem comes , when these MMX users take pride in flaunting their poor quality made phones and when things go wrong they start bitc**ng about poor quality services.
Never take pride in a company's growth which is chinese in almost every other way.
Rishi,my Friend if you buy a motherboard by ASUS/GIGABYTE/BIOSTAR/ASROCK/Intel(Themselves) where is it made???
Even if ou buy a higher version of Intel core-i7-4***(Haswell) series or AMD FX-8*** series,are these made in AMERICA or GERMANY?
Nearly 90% of the electronics manufacture(Including IT Hardware to minute components...) are outsourced and made in China.No denial in that.

HUAWEI,ZTE,BEN-Q,LENOVO are vendor/manufacturers of IT Hardware products,representing which country? You cannot reject this Global Companies as trash or crap.


Are you guys sure Hugh Jackman was roped in because of the Indian demand?

From a business point of view this move makes some sense because a person known across the world will be better able to promote your product to a more global audience than most Bollywood people will. Even the bigwigs at Bollywood (except perhaps Amitabh Bachchan) cannot compare to many famous Hollywood people.

This move can only mean one thing: MMX has set it's eyes on global expansion and sales now.

Instead of ridiculing MMX, we should be a little happy that if MMX is able to get good sales abroad, this means more cash flow into India, which helps improve the congress-created tatters we call the Indian economy.

Remember, the majority of the world is not composed of geeks, nerds and computer scientists/engineers. They are average joes who will care about a phone that looks well, does well the job that it is asked to do, and if applicable, comes with a good contract. Over here, the marketing men and the aforementioned factors matter.
This is the point I am trying to tell you,Friends.
@Extreme Gamer has touched my thoughts...
Thanks Friend.

Actually I am trying to emaphasising on the reality,that Micromax is running and running steadily.

Mr.Hugh Jackman is no Fool to endorse products from a trash company,such that his image sulks or tarnishes.Money obviously matters here but not the whole of transaction.

Same thing could be said about Farhan Akhtar (endorsing for Intex, termed to be crapware by many) and Hrithik Roshan(endorsing for ACER, where ACER is a Trashware/crapware by many of our @TDF Friends and sites such as Laptopmag.com. But ACER also made the ASPIRE R7 marvel,everybody should note it).
Are these two acclaimed famous Indian actors such a fool to endorse trash objects,in lieu of money only and putting their "IMAGES" at stake???

I have tremendous inhibition and anger against Datawind.I always try to make people avoid buying their Ubislate 7 series Tabs...which I have remarked in numerous threads and sections of @TDF.Does that deter people from buying their products,even members/friends belonging to our @TDF.




Because it is a right of choice,a right of Liberty, a democracy in itself. It is a subjective decision always made by us. Which may be right OR which may be wrong,but it's a decision we make.

This is my whole point.
 
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quicky008

Technomancer
First and foremost I again reiterate to all members of @TDF that I am not a fanboy of Micromax,nor a great supporter,nor their salesman,nor do I own any single device from Micromax...
Friends,I am not here to rant,nor to hurt anyone's feelings.Please don't take it personal brothers.
.

Somehow I find that very hard to believe,because what you've done here is essentially attempting to defend micromax from all the allegations of foul-play that have been made against it by certain members of this forum.You've claimed that you're not affiliated with Micromax in any way and that you have never owned any of their products-if that's really the case then its pretty obvious that you've no idea just how abysmal the quality of most of their products really is,which they usually try to pass off as "Cutting-edge" devices to the unsuspecting masses in India and how they tend to harass their customers persistently when it comes to offering after-sales service.

Therefore I'd suggest that you talk to someone first who has some experience in dealing with micromax's products and is familiar with their nightmarish RMA process before posting adulatory remarks about them in this forum(i think you'll find many such individuals at TDF itself).A quick look at this thread will (hopefully)clear any delusions that you may possess about micromax being a reliable and trustworthy Indian brand:

*www.thinkdigit.com/forum/service-rma-watch/169297-micromax-company-run-satan-himself.html


While its true that the business practices of most companies that operate in India are not completely ethical,but unlike micro-max,most of them(especially the well known ones like Nokia,Samsung etc)are not in the habit of committing highway robbery(so to speak)by convincing people to buy their products(using clever marketing strategies and aggressive pricing tactics) and abandoning them when their poorly made devices begin to malfunction shortly after purchase and the customer requires after sales service.So what CommanderShawnzer has suggested here is true-micromax doesn't follow any ethical principles of business and only thing they do care about is making money using any means necessary (which includes taking their customers for a ride in order to turn huge profits).

Also you seem to have misinterpreted the statements that have been made by Rishi-what he has tried to suggest here is that the quality of Micromax's products is as bad as that of noname brands(such as Rokea,lephone etc),majority of which are of Chinese origin-it has nothing whatsoever to do with the process of outsourcing the manufacturing process to Chinese firms that is followed even by renowned companies like Intel/Gigabyte etc in order to cut down manufacturing costs,which in turn enables them to reduce the prices of their products.The difference between Micromax and other well known brands which follow such outsourcing techniques is that the latter have markedly better infrastructure,years of experience in the industry as well as dedicated R & D facilities as a result of which they possess the capability to design and manufacture products on their own instead of rebranding low-end items that are manufactured by shady and obscure chinese firms and passing them off as their own creations-a technique that is largely followed by companies like Micromax/lava/karbonn et al .

At the end of the day,what really matters is product quality-a good product really does sell itself and seldom needs elaborate marketing campaigns,as Desmond David,a longtime member of this forum has very aptly suggested.You may manage to rope in Michael Schumacher himself to endorse your car,but if your car itself is bad or has glaring flaws,how can it be expected to sell? Same is the case with the micromax-they will remain one of the worst cell phone manufacturers in India,irrespective of whom they have as their brand ambassador,as long as they continue to ignore the plight of their consumers and keep churning out inferior products one after another relentlessly every year.

(I'm sorry about the protracted nature of this post-I apologize for any inconvenience it may cause.)
 
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Empirial

Youngling
Micromax : Sir, we want you to become our Brand Ambassador.

Hugh Jackman : What do you make or sell?

Micromax : Mobile Phone, Tablets :)

Hugh Jackman : Do they work?

Micromax : Kind of :D

Hugh Jackman : Emmm let me think

Micromax : $$$$$$$$$$$$$$

Micromax : India is a Great Nation & Micromax Rocks!!!
 

Extreme Gamer

僕はガンダム!
Vendor
Somehow I find that very hard to believe,because what you've done here is essentially attempting to defend micromax from all the allegations of foul-play that have been made against it by certain members of this forum.You've claimed that you're not affiliated with Micromax in any way and that you have never owned any of their products-if that's really the case then its pretty obvious that you've no idea just how abysmal the quality of most of their products really is,which they usually try to pass off as "Cutting-edge" devices to the unsuspecting masses in India and how they tend to harass their customers persistently when it comes to offering after-sales service.

Therefore I'd suggest that you talk to someone first who has some experience in dealing with micromax's products and is familiar with their nightmarish RMA process before posting adulatory remarks about them in this forum(i think you'll find many such individuals at TDF itself).A quick look at this thread will (hopefully)clear any delusions that you may possess about micromax being a reliable and trustworthy Indian brand:

*www.thinkdigit.com/forum/service-rma-watch/169297-micromax-company-run-satan-himself.html


While its true that the business practices of most companies that operate in India are not completely ethical,but unlike micro-max,most of them(especially the well known ones like Nokia,Samsung etc)are not in the habit of committing highway robbery(so to speak)by convincing people to buy their products(using clever marketing strategies and aggressive pricing tactics) and abandoning them when their poorly made devices begin to malfunction shortly after purchase and the customer requires after sales service.So what CommanderShawnzer has suggested here is true-micromax doesn't follow any ethical principles of business and only thing they do care about is making money using any means necessary (which includes taking their customers for a ride in order to turn huge profits).

Also you seem to have misinterpreted the statements that have been made by Rishi-what he has tried to suggest here is that the quality of Micromax's products is as bad as that of noname brands(such as Rokea,lephone etc),majority of which are of Chinese origin-it has nothing whatsoever to do with the process of outsourcing the manufacturing process to Chinese firms that is followed even by renowned companies like Intel/Gigabyte etc in order to cut down manufacturing costs,which in turn enables them to reduce the prices of their products.The difference between Micromax and other well known brands which follow such outsourcing techniques is that the latter have markedly better infrastructure,years of experience in the industry as well as dedicated R & D facilities as a result of which they possess the capability to design and manufacture products on their own instead of rebranding low-end items that are manufactured by shady and obscure chinese firms and passing them off as their own creations-a technique that is largely followed by companies like Micromax/lava/karbonn et al .

At the end of the day,what really matters is product quality-a good product really does sell itself and seldom needs elaborate marketing campaigns,as Desmond David,a longtime member of this forum has very aptly suggested.You may manage to rope in Michael Schumacher himself to endorse your car,but if your car itself is bad or has glaring flaws,how can it be expected to sell? Same is the case with the micromax-they will remain one of the worst cell phone manufacturers in India,irrespective of whom they have as their brand ambassador,as long as they continue to ignore the plight of their consumers and keep churning out inferior products one after another relentlessly every year.

(I'm sorry about the protracted nature of this post-I apologize for any inconvenience it may cause.)

If good quality products sell themselves all the time every time, then the video game industry would not be as ****ed up as it is now. Marketing is an important tool for any product to sell.
 
OP
lywyre

lywyre

Cyborg Agent
I wish he had done this instead

He is an actor. This is what he is paid for. The point is not Hugh Jackman taking money for promoting Micromax, but Micromax spending money on Jackman instead of investing on R&D and training of service personnel, which would be better for Micromax and their customers in the long run.
 

Hrishi

******************
Rishi,my Friend if you buy a motherboard by ASUS/GIGABYTE/BIOSTAR/ASROCK/Intel(Themselves) where is it made???
Even if ou buy a higher version of Intel core-i7-4***(Haswell) series or AMD FX-8*** series,are these made in AMERICA or GERMANY?
Nearly 90% of the electronics manufacture(Including IT Hardware to minute components...) are outsourced and made in China.No denial in that.

HUAWEI,ZTE,BEN-Q,LENOVO are vendor/manufacturers of IT Hardware products,representing which country? You cannot reject this Global Companies as trash or crap.
A majority of standard companies design , develop the products in-house . Post which they give bulk production contracts to Chinese manufacturers.
What Companies like MMX , does it that they re-brand and sale the same stuff being sold by some another seller under a different name tag.

I have no problems with people buying MMX , but when they start saying something good about this phone , like giving false impression and advertisements ....then it causes problems.
 

kg11sgbg

Indian Railways - The Vibrant and Moving INDIA
Thank you @quicky008 and @Rishi for your detailed clarified views.
Even both of your discussions were healthy in nature without any unneccessary filthy debate or rant...
I may be overtly exaggerating the purpose of business of Micromax and its strategy,which is not presented in the way I am thinking off.
Well,Friends as nothing to be taken personal about it,I never mind what quicky remarked,with the true facts,nor from Rishi.

But at least it is a manner to discuss unlike @CommanderShawnzer whose remarks as :
Group pwnage in 3...2...1.

Why is he shy to rebuke my comments in a healthy way?

Somehow I find that very hard to believe,because what you've done here is essentially attempting to defend micromax from all the allegations of foul-play that have been made against it by certain members of this forum.You've claimed that you're not affiliated with Micromax in any way and that you have never owned any of their products-if that's really the case then its pretty obvious that you've no idea just how abysmal the quality of most of their products really is,which they usually try to pass off as "Cutting-edge" devices to the unsuspecting masses in India and how they tend to harass their customers persistently when it comes to offering after-sales service.

Therefore I'd suggest that you talk to someone first who has some experience in dealing with micromax's products and is familiar with their nightmarish RMA process before posting adulatory remarks about them in this forum(i think you'll find many such individuals at TDF itself).A quick look at this thread will (hopefully)clear any delusions that you may possess about micromax being a reliable and trustworthy Indian brand:

*www.thinkdigit.com/forum/service-rma-watch/169297-micromax-company-run-satan-himself.html


While its true that the business practices of most companies that operate in India are not completely ethical,but unlike micro-max,most of them(especially the well known ones like Nokia,Samsung etc)are not in the habit of committing highway robbery(so to speak)by convincing people to buy their products(using clever marketing strategies and aggressive pricing tactics) and abandoning them when their poorly made devices begin to malfunction shortly after purchase and the customer requires after sales service.So what CommanderShawnzer has suggested here is true-micromax doesn't follow any ethical principles of business and only thing they do care about is making money using any means necessary (which includes taking their customers for a ride in order to turn huge profits).

Also you seem to have misinterpreted the statements that have been made by Rishi-what he has tried to suggest here is that the quality of Micromax's products is as bad as that of noname brands(such as Rokea,lephone etc),majority of which are of Chinese origin-it has nothing whatsoever to do with the process of outsourcing the manufacturing process to Chinese firms that is followed even by renowned companies like Intel/Gigabyte etc in order to cut down manufacturing costs,which in turn enables them to reduce the prices of their products.The difference between Micromax and other well known brands which follow such outsourcing techniques is that the latter have markedly better infrastructure,years of experience in the industry as well as dedicated R & D facilities as a result of which they possess the capability to design and manufacture products on their own instead of rebranding low-end items that are manufactured by shady and obscure chinese firms and passing them off as their own creations-a technique that is largely followed by companies like Micromax/lava/karbonn et al .

At the end of the day,what really matters is product quality-a good product really does sell itself and seldom needs elaborate marketing campaigns,as Desmond David,a longtime member of this forum has very aptly suggested.You may manage to rope in Michael Schumacher himself to endorse your car,but if your car itself is bad or has glaring flaws,how can it be expected to sell? Same is the case with the micromax-they will remain one of the worst cell phone manufacturers in India,irrespective of whom they have as their brand ambassador,as long as they continue to ignore the plight of their consumers and keep churning out inferior products one after another relentlessly every year.


Friend,not only you but even if I were on your shoes,I might think the same way...but believe me(If you may) what I marked on that line is very true.
I again apologize to my brethrens who has gone through the agony and hassle of owning a Micromax product,but later on faced the flaws and trouble of service,etc,...

(I'm sorry about the protracted nature of this post-I apologize for any inconvenience it may cause.)

This is the true identity of a gentleman,of his civility which earns a respect of esteem and regard.
You need not be apologized to me,because your language was not harsh,nor satirical,but having the true essence of facts ,experiences and findings,with detailed clarity.
Thanks Friend.


A majority of standard companies design , develop the products in-house . Post which they give bulk production contracts to Chinese manufacturers.
What Companies like MMX , does it that they re-brand and sale the same stuff being sold by some another seller under a different name tag.

I have no problems with people buying MMX , but when they start saying something good about this phone , like giving false impression and advertisements ....then it causes problems.
This was my unknowing or ill based knowledge about the Standard Companies.
Thank you @Rishi as an eye opener to me.

Yes truly agreeable,if people like to buy or get fooled...that is their choice or liking.
I even emphasize on the point that in a market,there shold be premium,medium to el-cheapo products.
It's the customer's choice which should have the liberty for purchase.Because no market survives with only premium products nor with cheap products.
There should be goods worth and make of all types.
 
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Anorion

Sith Lord
Staff member
Admin
Hey cant say mmx is fooling customers, and owners didnt know exactly what they were paying for.

At least if mmx is fooling then all companies are also fooling at all price points and people just should stop buying smartphones till the companies start making sensible devices

Good move by mmx, sure to get sales boost during diwali
 
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