The cost of opening account is $5, after that you have to pay per click. It is you who have to decide that how much you want to pay per click. The more the competition, the higher you need to pay to get traffic.
An Advertiser gives google his ad. Google gets publishers. When Googlebot indexes the site of the publisher, Relevant content is found and the script provided by google displays ad. An visitor clicks it. He is redirected to the Advertiser's site. Advertiser has to pay money per click as set by him. More the amount, more no. of appearance of ads in publishers' sites. Less the amount, less no. appearance in publishers' sites and u pay less.
I don't know how much Google deducts from the Advertiser's payment to Google before paying to publishers. The deducted amount is Google's profit.
Adword is good optiion to advertise your website. Here is what you need.
1) A website to advertise.
2) A credit card to activate your account.
3) Google will eat 5$ as activation charge from your credit card after your account is active.
4) Process is very simple and instant..........
# Create your account here:
*adwords.google.com/
# Fill required data
# Create your ad, 3-4 simple steps.
# Do setting as monthly budgets, pay per click.
# start advertising your website.
Google pay apprx 78% to publisher and 22% keep as commission. If google charge Rs 10 for a click from publisher site, he pays Rs 7.80 to publisher. (Although google does not officially tell what is their cut)
1 more query:-
If there will be not a single competitor or very less, and my CPC also set to minimum, will my ad will appear frequently or not ? for example- search for keyword 'divine death' , search result displays no ads
*img209.imagevenue.com/loc520/th_44822_untitled_122_520lo.JPG
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