SourceToshiba Corp. will end production of HD DVD products following a round of support for Sony Corp.'s Blu-ray dsdic format, according to a new report.NHK Japan Broadcasting Corp. on Sat. said that Toshiba will continue to sell HD DVD products in the interim, however it will close DVD factories in Aomori Prefecture, northern Japan.
The report follows a rash of announcements from Wal-Mart stores, Netflix Inc. and Best Buy Co. Inc. that it will back Blu-ray disc over HD DVD.
HD DVD has held a tense war between Blu-ray disc at retail for high-definition royalties.
The Blu-ray disc camped scored a coup in Jan. when Warner Bros. announced it will produce new high-definition content exclusively on Blu-ray.
Blu-ray player sales recorded an 82 percent share in the week ending Jan. 27. HD DVD recorded the remaining 18 percent, according to data from Nielsen VideoScan. Major retailers this week are offering steep discounts on HD DVD products.
Amazon.com this week began offering a 'Buy 2 Get 1 Free' promotion on a wide range of HD DVD titles.
Additionally, it is promoting a 3-for-2 sale on Blu-ray disc titles.
Best Buy last week offered a 'Buy 1 Get 1 Free' promo on select HD DVD titles.
Finally, Walmart.com this week held a clearance on a stand-alone HD DVD player. It also discontinued Microsoft Corp.'s Xbox 360 HD DVD Player to online customers.
I think All-Digital Movie Downloads will be the real winners in 5 Years .
Blu-Ray only for Data Backup n stuff . But Downloads will be the standard to deliver HD movies .
Just think of where we were in 2003 in terms of internet and computers and you will realise that this is not such an impossible thing.5 yrs a too less a time frame to completely do away with optical discs for movie distribution, even by western standards
and in India ......
The establishment of the China High Definition DVD (CH-DVD) format is one of the few weapons left for Toshiba against rival Sony, at a time where the high-def format war seems to phase out.
Backed by the DVD Forum, Toshiba has been actively preparing the Chinese market for the introduction of the Chinese version of HD DVD in mainland China. The company together with some global HD DVD backers and Chinese companies set up the China High Definition DVD Industry Association on September 7, 2007, in an attempt to promote the mass production of China High Definition DVD (CH-DVD).
But the beginning of 2008 turned out to be unfortunate for the Japanese company, with major studio Warner Bros. jumping to the Blu-ray Disc camp and leaving the competing HD DVD format with a dwindling base of Hollywood support.
Although the lack of HD DVD film content could eventually not allow the HD DVD to establish itself in the major Chinese market, Toshiba may still have some have some chances through the China High Definition DVD.
The basic advantage of the HD DVD format over the rival Blu-ray is the lowest prices of the players. The goal for the CH-DVD format is to maintain lower production costs of the upcoming HD-DVD players than the imported Sony and Pioneer-branded Blu-ray devices. Towards this direction, the China High Definition DVD Industry Association is examining the possibilities to integrate the Audio and Video Coding Standard (AVS) in the HD DVD player decoder chip.
Plenty of domestic companies in the China High Definition DVD Industry Association are preparing to rollout HD DVD players during 2008. Some of the products, priced at no more than CNY 3,000 ($418), will be available in the market in the coming March, according to Lu Da, an official of the Optical Memory National Engineering Research Center (OMNERC).
On the other hand, the Blu-ray camp has also tried to enter the Chinese market. Pioneer-branded Blu-ray players have been provided to Chinese customers since the past year. However, the pricey CNY 14,800 ($2,058) has kept any potential buyers away. Since January 24, 2008, the first CNY 4,990 ($694) Blu-ray DVD player catering for the Chinese customers, launched by Blu-ray backer Sony, has been available on the shelves of the leading Chinese household appliance retailers.
The Toshiba brand is expected to keep aloof from the Chinese HD DVD player market, said Toshiba China Co., Ltd. last week, according to a report on Sinocast China business directory. This means that the largest HD-DVD player supporter is not going to make a foray into the Chinese market in order not to affect the sales of the Chinese manufacturers.
I hope this CH-DVD will be drm free unlike other 2 formats
engadget said:Two years and 1 month ago today we saw the kibosh come down on the Xbox 360 Blu-ray player rumor. This morning it returns with the prospect of a Microsoft player as early as May. According to Smarthouse, their "insiders at Microsoft" claim that a standalone Blu-ray player is already working in-house. With the appropriate approvals it could be on sale within 3 months.
A 360 with built-in Blu-ray is also being worked on although the possibility of moving it out to retail is less clear with HD downloads on the horizon. Not that any of this is unexpected given the circumstances.
We never expected Microsoft to go down with the HD DVD ship -- they're just passengers on this ill-fated voyage, not the captains.
Full Official StatementToshiba Announces Discontinuation of HD DVD Businesses
TOKYO--Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.
HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress.
"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."