Talking Newspaper from The Times of India

[leo61611616]

Everyone who opened today's edition of The Times of India, where in a shock when they found their newspaper talking. The world’s largest circulated English daily, Times Of India surprised it's readers by placing a small embed audio device inside the newspaper. As people opened the page, they heard a robotic voice telling about Volkswagen car.
*3.bp.blogspot.com/_nvQC_nchP4o/TJhgEQDF2eI/AAAAAAAAKzs/TaNAB-NcX_E/s1600/TOI.jpg
Hope that this innovative campaign would inspire other advertisers to follow a similar path.

More at: *www.sumtips.com/2010/09/talking-newspaper-from-times-of-india.html

 

[vickyadvani]

ya i saw it today...it was a really nice add

 

[DigitalDude]

it was there in THE HINDU also..

fond memories of musical greeting cards lol!

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[Cool G5]

Yep, I liked the concept.
Have wrote a blog post on same, anybody interested can read it.

 

[XBL]

Its light sensitive. 0_0

 

[skeletor]

My mom got scared.

 

[gagan007]

I jumped!!!
I thought maybe it was someone of my secret admirers
Turned out to be quite opposite...

 

[Liverpool_fan]

My mom got scared.

My mom got scared too

Now, we hope that this innovative campaign would inspire other advertisers to follow a similar path. So get ready for more such ads in the near future.

While once in a while, this concept is good, but imagine it being used all over the place.

 

[leo61611616]

My mom got scared too

While once in a while, this concept is good, but imagine it being used all over the place.

That's seems rather unlikely.. . that ad campaign might have costed heck lot of money..

 

[rgsilent]

My brother kept showing it to me. Annoyed me.

There is an article in today's toi saying that some people thought it was a bomb or something.

 

[leo61611616]

My brother kept showing it to me. Annoyed me.

There is an article in today's toi saying that some people thought it was a bomb or something.

Wanna know something funny... the ad was also there in hindustan times and it also featured an article about it carrying the ad in today's newspaper but both TOI and HT did not talk about each other. Like seeing this kinda competition..

 

[DigitalDude]

That's seems rather unlikely.. . that ad campaign might have costed heck lot of money..

2.5 crores to each TOI and The Hindu for carrying the ad in around 22 lakh copies.


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[vickyadvani]

it was really innovative add....and the amt of money they spend on this was worth it...as the got the required attention from it