Cyrus_the_virus
Unmountable Boot Volume
I was expecting this for quite a while.
Actually i blv this is good. but the model airtel has implemented is not good.
The traditional caller tune was developed by a mobile content firm One Mobile.
If you wanna blame anybody.. blame this firm.
Caller tune was developed by OM and is now licensed to almost all indian and many foreign service providers. practically.. all indian service providers are addicted to it.
The advertising model is OM's biggest caller tune gamble... the plan is to have a caller tune which plays advertisement instead of song.
The Business model states to profile users and play add caller tunes accordingly.
Now the best part
The business plan also calls for giving users some freebies for allowing the service provider to play the add caller tune.
So Relax, Airtle is probably just testing the new service it licensed from One Mobile.
IF you have to blame someone.. blame Arvind rao, CEO One Mobile.
(Psst: u can find a nice article regarding the same on forbes india's aug edition, Page 80 )
It's not the kind of Ads that you are talking about here that is the problem, it's the implementation of asking user's to press star if they want to copy the dialer tone. This is not something new, it has been there on the idea network for over 2 years now. It has just started on the airtel network, as soon as I figured that it was there on my caller tune, I just stopped the caller tune service.
If airtel plays this message about copying caller tune before my phone starts ringing, then I have no problem with it, but if these $h1t heads think they can use part of my caller tune time to advertise their campaign, then they can just take the caller tune service, rub it sideways and $hove it up the wrong place.
I will not let a corporation take advantage of my money although they are making millions in profit already, greedy ba$tard$.
PS: I apologize at the outburst of possible profanity towards the end and people here should already know that this is not how I am all the time or that I am not pointing this to anyone on the forum, hence, i would request the mods to have this under consideration if they do think about this.
Moral of the Story: If you want to play your advert, play it on your network and not on my airtime!!