^^ yeah, marketing hogwash.
and they dare call it "specifications".
where is the volt/amp/temp chart?
where is the list of IC's and resistors used in the unit....
they conveniently "forget" to include this info.
best thing is, get a reliable psu.
if you are a regular, single gpu, non oc'd cpu user, forget about advanced stuff like modular psu, number of rails, amperage, etc... those things are reserved for experts who know their way around the psu, and want to get "x" amps on rail "y" while maintaining "z" volts on rail "a".
if you got that, awesome, else, forget about it.
/me puts on dark glasses and flashes the Memory Remover(TM) (aka MIB style)