Previously there were very good laptops by acer and they had a very good build quality also.I would go for the Acer one. I've had an acer for years. the qualitiy is really good.,
Good luck with your choise.
just a marketing gimmick & also it is to keep palm rest cool.in reality any laptop with core i5 & not having a very good cooling solution inside paired with a gt540m(read economical models)will easily reach temps of 70C(in north indian winter conditions) & above & unless one disable intel turbo boost it can even reach 90C in certain situations.Asus is having Icecool technology which prevents it from getting much heated
where does it say that it helps in keeping cpu/gpu/system temp down.why do you think fees of good lawyers range into lakhs?this is why.all marketing gimmicks are designed in such a way that they can be legally defended without any problems.you may already know about nvidia 448 core graphics card ads.almost every company does it,some better than others.Asus has introduced its new K series laptop, the K53SJ, that comes with an innovative new IceCool Technology to keep palm rests cool, placing heat-producing components away from users.
@mailshobon, have you tried playing some games at "high" settings? What were the temps then?
How is HP ASS and Accidental Damage Protection?
Why anyone havn't even mentioned HP in this thread?
I hope you have got you answer fro dashing.sujay.
Consider the Asus laptop if you are having some budget problem or otherwise get the sony one.