These compete thing is all bullcr@p, its basically saying that since 280x performs 100% @ 20k, we'll give you a card(960) which performs 120% at 20k, we won't give you the 970 @ 20k since it performs 160%+ for the same amount. This is true for India only, the cards go for much less in US and priced correctly, but here, the retailers fix the price, they decide the price structure, its a scam, all out. Its a price fixing scandal. There is no reason for a card to have a 30k mrp pricetag when they sell for $339 in US. The retailers(read Rashi, aditya etc) force the companies to put such high mrp on boxes. This is a true example of Oligopoly. Only online market place like flipkart will bring these guys to their knees. I sincerely hope flipkart/amazon etc bankrupt all these crooked brick and mortar stores by next 5 years, maybe then they'll understand crime doesn't pay.