Google Blacklists BMW

Discussion in 'Technology News' started by prasad_den, Feb 6, 2006.

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  1. prasad_den

    prasad_den New Member

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    Google has blacklisted BMW after it caught the luxury car maker trying to artificially boost its popularity ranking on the search giant's website.

    The delisting was confirmed in a blog post by Google software engineer Matt Cutts. Cutts wrote that the methods used by BMW were a violation of the search engine's quality guidelines, specifically the principle of "Don't deceive your users or present different content to search engines than you display to users." The blog also said that a second company, camera maker ricoh.de would shortly be removed for similar reasons.

    A number of big publishers and website owners enlist the help of Search Engine Optimization (SEO) experts to help improve search appeal in search engines. While most methods are acceptable, some are deemed to be unethical. The BMW websites have been caught employing a technique used by black-hat search engine optimizers - doorway pages that trick search bots like Google's into boosting the PageRank of a site or a page, and directing searchers there. These so-called black hat tactics are commonly used by gambling or pornography sites.

    The blacklisting informally known as the "Google death penalty" - means that a Google search for terms like "BMW" or "BMW Germany" will not return a direct link to the company's German website, bmw.com.de. Also, bmw.com.de's PageRank, the algorithms that assign every page on the web a sort of popularity ranking, has been reset to zero.

    The higher a website's PageRank, the more likely it is to feature at the top of the page of a Google search. Sites boost their PageRank by virtue of being linked to by other highly ranked sites.

    Source
     
  2. rajas700

    rajas700 New Member

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    Shocking new's.All moves toward's profit motive only and dosen't care about the user's......
     
  3. thecyclone2k

    thecyclone2k New Member

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    but, what's the harm to any user by this??

    -
    And the punishment given to BMW I feel like is sentencing death penalty!!
     
  4. ~Phenom~

    ~Phenom~ The No.1 Stupid

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    I think they deserve it.
    Why deceive people coz higher rank on google search do make a difference.
     
  5. Febians

    Febians New Member

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    Searching for "BMW" returns a direct link to www.BMW.com !!
    thts the english version of the official website...

    am i missing somethin here... this doesnt look much like a "death penalty"
     
  6. coolendra

    coolendra Neil is Here...

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    bad 4 BMW !!!!!!!

    jst 4 higher ranks i think their site shud be scrapped frm the google directory !!!!!!!
     
  7. rajesh

    rajesh New Member

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    So only bmw.com.de. willl not come. bmw.com will come up in the searches :)
     
  8. iinfi

    iinfi mekalodu

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    BMW International
    Welcome to BMW - the BMW websites offer you a wide range of comprehensive and international services.
    www.bmw.com/ - 10k - Cached - Similar pages


    this is the first result i got when i wrote bmw in google.com
     
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