Well i think sony won too. In fact both sony and ea are winners cause EA develops games for sony too and almost all of them. So if ea is a winner, then sony is too. Ign guys said it rightly. Sony focussed primarily on hardcore gaming what consoles are meant to do.
Almost all the games showcased by microsoft were multiplatforms including mw3, mass effect 3, tomb raider , ghost recon future soldier etc. The only exclusives it showcased worth mentioning are gears of war 3 , Ryse & halo 4 whereas sony's exclusive line up was huge with several gems remastered in full hd.
Microsoft simply focussed on xbox live and kinect which were totally bland and although targeted towards a wider audience, didn't made a dent on the hardcore community.
The only features that makes kinect worthwhile are the voice over command features shown in the mass effect 3 demo where you can command squad mates to attack or defend. Decisions can also be made over voice commands. That was cool for me. And remember that was done in collaboration with the xbox 360 controller.
But using kinect as a standalone controller for playing is not cool. Saw a demo of ghost recon where you control and fire by using gestures or actions in air.
But imo, playing an fps game like resistance 3 using the sony sharpshooter controller is far cooler and gives you a great experience because you are actually wielding a gun.
P.s I find jack tretton ( sony ceo) much more simplistic and smarter than Dan morrison of microsoft.
HAIL SONY.