Hi akshat khurana. LG WRman Greg here!
Thank you for showing interest in one of our products! The Cinema Screen Design is known for having a super thin bezel, and we named it such because it gives you a cinematic experience when watching 3D content. The thin bezel gives you a much more immersive experience while you are watching your favorite shows or movies. Our hope is that your viewing experience on this TV will be as pleasurable as watching movies at the theatre!
If you have any more questions feel free to ask or check out the official site for more info at http://www.lg.com/in/3d-tvLG.
WRman Greg out!
Technically speaking, the Cinema Screen Design is simply the aesthetic exterior of the TV and doesn't affect the picture quality at all. However, the design of the TV can also affect your experience watching TV. For example, having a near bezel-less design can help you have a more immersive experience with your TV -- the picture will look like it's floating in the middle of the air!
If you have any more questions, let me know!
LG WRman Sherlock, out!
This is a question for you, does LG provide extended warranty? If yes, what are the charges for different model?
Thank you for posting back. I just want the price range and if it is possible to extend the warranty or not?
What is so special about Cinema Screen Design of LG 3D TV? I mean, even the Samsung models look nearly the same - the same screen size, the same thin bezel.
Well, by no means is the design a primary factor in buying a television, but I would say that for some, it does play a small part. Think of it this way: why do people buy certain furniture? Well, the primary reason would be for the utility. You buy a sofa based on how comfortable it is, and a table based on where you'll be placing it. But a secondary reason for a lot of furniture purchases is for the design. Beautiful furniture definitely sets the mood of a living room, and makes you eager to get back home from work! Likewise, LG put a lot of thought into the design of the TV because, well, it feels nice to have pretty things in your house! Like I said, however, the design of the TV in no way affects the picture quality, and therefore, should not be a primary deciding factor when purchasing one, but if everything is the same to begin with, you might as well make the prettier choice!
LG WRman Sherlock, out!