I don't think it performs way less than its competitors. It performs on par with a 6870 and that is its true competitor. Overclocked 560's are even outperforming their ti brothers in stock.
You are getting confused with the 550-ti i guess. Afaik, only the zotac 560 had some high power consumption whereas the others including the asus direct cu II had acceptable power levels and delivered rock solid performance. Check out the guru 3d reviews here & here.
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560-non-ti's avg performance is higher (marginally) than the 6870. How can you say its a fail?
From the MSI GeForce GTX 560 Twin Frozer II review from Guru3D, I find its in favour of 6870 in 6-4 in all the benchmarks with 1 tied. Apparently, they were comparing a reference clocked 6870 to OCed 560. Nevertheless, the 560 is already some 1k extra than 6870. The TF II version should cost a bit more.
To cut a long story short, I am paying more for slightly lower or equal performance. And no I am not getting it confused with 550Ti. With a price cut a 560 may be recommended though.
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