I got a press mail from Asus India with the following message:
"ASUS has today announced the appointment of Redington as a national distributor for its Component Business. Redington will now handle distribution for ASUS motherboards and optical drives across the country along with ASUS’ existing distributor Rashi Peripherals. The decision to appoint Redington was taken keeping in mind the customer demand, channel expansion and strategic plans of the company. ASUS now aims to tap a newer market base, verticals and channel base with this strategic appointment."