I dont know this...I dont care.Marketing gimmick, or CPU or hardware. What i know is there is this app kids song machine which i use on ios and android both.
You try it too.
Even on Quad core Mobile with Dedicated graphics it shutters and almost is very very gittery. On very very old 3gs iphone it plays so buttery, so smooth.
Not only this...take most software on google play and iOS. The difference is there.
I want to so agree with you about the Value for money and Apple being shrewd tactics and all and how only how fanboy could love apple.
But try telling it to my daughter who calls it a night with ios apps and her day shuffling so effortlessly between iphone and ipad.
I wanted to tell her that the specs of my mobile and Android tabs blows the Apple out of water but in her world it hardly makes a difference....
For all the kids Toca Boca apps and n number of Apps out there made by Apple is what they want.What runs it is not there cup of tea. How it runs is all they care for.....
For that kid in my house,my Heart simply refuses to Hate Apple.

Peace...!