The media companies say that if they do not implement DRM , they would go out of business. Let us take a simple example! Books. They have been pirated since ages and it was as easy to pirate one as getting it xeroxed or if you had the time and passion you could simply copy it by hand. Book Publishers never implemented anything like DRM yet they are doing great business.
Look at Raj Comics. The company allows the yahoo group to share comics that are more than an year old. I had long since given up comics but when I came to that I grp my love for comics was reborn and now I purchase every single set they release.
Similarly with Moser Baer and TSeries sellng DVDs at affordable prices, I buy the original DVDs too. But I do not use them on the DVD player hoooked to my TV, I rip them to XVid and H.264 and copy the H.264 to my iPod and avi to pen drive which I plug into DVD player and all the people in my family can enjoy (It can support XVid files from pen drive) . In this way I have to use teh disc only once, the disc is safe, the lens is safe and I am happy that I paid for original stuff.
They do not use DRM, nor does Raj Comics do it.
I use them coz they allow me to do what I want with wat I paid for. They Do not bind me in DRM.
But with the coming of HW DRM this is not going to be possible. If AMD plans to implement HW DRM, I would like to see it dead. I would be satisfied with Intel monopoly instead of living in a competitive world locked with DRM where companies tell me wat I do with things that are mine.