AMD always bets big on future tech
Like during DX10 era it was the first to support DX11
And since you buy a graphics card for 2-3 years at least (unless you are change them every year),going with something that is future proof is the smart decision
This comment summarizes it perfectly
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Sent from my Xperia Z
Let me bring completeness in your perspective.
AMD always bets big of Future Tech...AND FAILS HORRIBLY on that bet and also in making that tech successful when that future becomes present.
Like during DX10 era it started supporting DX11, very good, then every single GPU they made had been beatn in performance, price, price to performance, performance per watts when DX11 became mainstream
Like during DX11 era it started better off with Mantle, everybody boarded the hype train, hell even it got a few stations past, then the new gen of Nvidia cards came in and completely derailed it in raw Frames per second even in games like Battlefield 4 where AMD had placed their bet on.
Like during GDDR5 era it promised to bring HBM into the world first, everybody bought their tickets on hype train again, well...this time to get a GPU which is faster than GTX 980ti for less money, what they got is an occassionally slower, similarly priced, hotter and more power hungry card that is Fury X.
And since you buy a GPU for 2-3 years at least, since you dont change once you bought a GPU following the hype, for those 2-3 years you have to justify the company you bought the card from by blatantly supporting their poor market strategies, falling stock, and cratering market penetration and vent your frustration on driver supports and how Evil nvidia is because they have a 699 USD card.
So going with something which performs worse over the year with every new driver realease from their opponent camp is purely a smart decision.