Hi,
Highly recommend the below book for Hot Topic "SEO" search engine optimization.
SEO: Search Engine Optimization Bible
*tinyurl.com/68yfw2
Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Janki