IIT JEE mains papers of before 2004 were much more difficult than post 2004 papers.i don't remember exactly which year but there was a physics question on atomic model in 90s IIT JEE mains which was so difficult that only 17 candidates could solve it all over India in that year exam.in comparison 2008 UPSC GS paper & 2008/2009 pub ad paper were so easy that 300/600 was an average score.also both IIT & UPSC exams demand equal time & it depends mainly on candidates aptitude for the subjects.
if you are so passionate about pub ad why not try to get a basic idea by getting a fundamental book like pub ad by M Laxmikanth.it is easy to understand & no foreign university will teach you Indian pub ad(must for paper-II & certain portion of paper-I) except thinkers & theories.
That is because the age,determination,thinking of the candidates giving iit is lower than those appearing for UPSC(plus other factors like appearing for multiple entrance exams, 12th board exams & teen harmones
etc get in the way). Most students clear jee in one attempt. It has a specific syllabus. While clearing upsc in 1 attempt is a remarkable feat. 7-8k students get access to iit each year. only about 800-900 for group A services. . Still cannot compare PCM focussed test with such a broad exam as upsc.
By the way,
I have bought laxmikant's book and I am reading it. Actually it is the reason for my interest. Fees is not a concern.
So what I am asking is can you suggest some good universities in US/UK? And the procedure that needs to b followed to get admission. Also I wanted to know if my degree marks in engineering will matter in process or just 10-12th required?