according to me Apple hardly does any marketing for the iPhone's, maybe they did for the initial few iPhone models back in 2007/08, but from then on iPhone hardly needed any marketing. have you ever seen an iphone ad on tv?? I haven't. apple's products hardly needed marketing, and this goes way back before the iphones. Steve Jobs was Apple's best salesman, and the rest would be taken care by apple evangelists and fanboys.
for eg we see numerous ads of private colleges on tv/newspaper, but has anyone seen an ad for the IIT's ??
Marketing. Is not all about advertising. It's about keeping the consumer under a certain environment. Yes, even through keynotes. Presentations. Anything works.
@desMond David -
1) When the late Steve (|3low?) Jobs announced that he would go thermonuclear on Android, that was a real mature behavior, wasn't it?
Ugh, we all know how he was. There's nothing to hide. I'll skip this.
2) That's what Apple was trying to do last time, IMHO, and it will continue to do so to conquer Samsung's or any other phones market share. Android is the prime target here.
That is already assumed in the post my friend. I was expecting something else. My point was more on breaking the toughest perception ever. (read: TG-iphone users)
3) Samsung has realized how loyal Apple fanboys are.
I think it's not just about suing Apple back. I feel it's how samsung wants to penetrate into the consumers mind and tell him that see - S3 is far superior than iphone 5. I'm talking about consumer behavior and perception here, David. Nothing else. Please keep that in mind.
4) I disagree with you that the real reason for hating apple is cause of the fanboys.Yes, it's part of the entire fight. But It's more of like - omg this product is so elite and just because I can't afford it, i'm gonna hate it. It was there on WSJ a few months back as well. Specially in India, people unknowingly hate iphone just because they can't afford. There was a seminar conducted in my college and the biggest reason why students *dislike* iphone was cause of the price factor. Had they be earning and saving enough, they'd be glad to get one. Yep, it's 100% true and for many. Don't go on saying that just because a person can afford s3, a person can afford iphone 5 as well. That's a different league altogether.
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Also, I was wondering when will the nano chips come out in India?
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