Brand does matter for me atleast. Samsung, Sony, LG, Apple, HTC, these have trust of their customers. They are known throughout the world so they have to be extra-cautious to preserve their Brand name. Also, they offer handsome salaries as compared to local brands so there's a quality in their products as the engineers in their developing team are usually highly qualified. Local brands may not have such luxury so they compromise on quality. But sometimes I too get overwhelmed with the things that these local brands offer. I mean , 8MP/2MP rear/front camera at below 10k
. But there we see it depends on person to person.