nope, 'nfs:world' is an crossover MMORPG developed in-house(i think it's in-house). 'nfs-hot pursuit:race' is the official mainstream title developed by burnout developer criterion for 2010.
the official videos like trailers, etc will probably be available on IGN's exclusive live E3 coverage channel on youtube tomorrow or day after.
here's the link to the original news clip. http://wccftech.com/2010/06/13/nfs-finally-revealed/
and here's the link to IGN's E3 youtube channel. http://www.youtube.com/e3
Shift is entirely different dude..They have changed the genre of NFS.Shift is a simulation game in which races are in tracks.We can play it in arcade mode if we enable all assists and use easy mode.Otherwise it sucks to the core.However, the graphics, cars, physics etc are great.Main issue is the thirll.. its completely lost.
Best NFS are
NFS UG 2
NFS Pro Street and NFS Shift are simulation and they are boring.
I havent played it much and I am not against Sim.
I have almost completed Shift and Pro Street.But I was just playing only for the sake of completing it.But the case was different in MW,Carbon n Undercover..
I was thrilled through out the game.
^^what i actually wanted to say was shift will not be good for those who dosent like sim.
for sim lovers its an amazing game.
Infact i also dont like racing genre much.Therefore i didnt liked any of the nfs series that much.
though yes from ug they started story based game.which was quite a good move from the arcade and sim type.