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Microsoft says Google success was "wake-up call"

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SEATTLE (Reuters) - The success of Google Inc. served as a "wake-up call" for Microsoft Corp. to the financial power of Web advertising, Microsoft's chief technologist said on Tuesday.


Google's success forced the company to consider advertising as a new revenue stream beyond its traditional licensing and subscription model, Microsoft's Chief Software Architect Ray Ozzie said at a Goldman Sachs investor conference in Las Vegas.


"Google's success very clearly caused an inflection point within the industry and within Microsoft," Ozzie said in a question-and-answer session monitored online.
Source: http://today.reuters.com/news/artic...4830_RTRUKOC_0_US-MICROSOFT-OZZIE.xml&src=rss
 
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