BY normalize, I can bet until you can buy a 4k TV for a 50k'ish price, it will sell even less than Vertu phones.
Interesting that you mention Vertu - it is really a curious experience to see how people think when they hear about Smartphones vs Smart TVs.
With apologies to The Joker (*www.youtube.com/watch?v=G0AXgaFqEas) -
Tell people that you offer a Smartphone that had an 8 core processor, 1920X1080 pixel HD screen, 45 MP camera, access to a billion apps, and that it costs 75,000, and they will line up all night to buy it.
Tell them you have a Smart TV that has a an 84 inch screen and offers 4K resolution in addition to a thousand apps - and all hell breaks loose! WHY the heck should anyone need a Smart TV - they will ask?
On a more sober note, why would you expect an 84 inch Ultra HD TV to ""reasonably"" cost only 50K, when you do not bat an eyelid before buying a smartphone for more than that amount? TVs more than double that amount are selling in THOUSANDS on a daily basis.