Lets see now, how much an average smartphone costs these days? 15k(anything less will net you worthless stuff). top end smartphone go for 36k(Sony Xperia Z), so that's 2.4 times, so what is the average price for a good TV now a days? 50k sounds ok? Lets make it 100k. 2.4x100k=2.4lakh correct? The avg price for a 4k TV now is 17 lakh, or if a highly doubted, controversial site is to believed its 10lakh, see my point?
Even the richest of people in India won't pay more than a lakh or two for a TV, even then maybe only as a status symbol, normal people tend to value stuff like Jewelry, Cars, Property a lot more than a TV.