The answer to 'how is' will be relative. You can love one software & its interface and any second person can love another.
Personally, I find Segate's software a crap and same goes with WD's software. May be because I prefer to backup everything manually..
How is Clonezilla & EaseUs free as compared to the one discussed above?
The best free disk imaging program: a comparative analysis (updated) - freewaregenius.com
Five free and reliable cloning tools | TechRepublic
I use CrashPlan, working like a charm till now.