kde too advertises customization as its big point.many prefers kde for customization thingy only.@ird:u can try kde4 soon.
Gnome may(can) not be able to achieve the superiority and apps,customizablitly as in kde.
g33ks may be living in europe

afaik Europe completely prefers Kde!
while US,India and few other countries shows Gnome usage larger(may be ubuntu?)
but still Gnome DE is a darling for newbies and non-tech-savvy(non-geeks) people to use as Gnome "simply works" without customization after every install.although Gnome hides its customizability as registry.(infact some says a registry db is a good idea that it saves all configs and option in a central location).no,not the way windows(binary) registry works and bloats and slowing down the system.
Above all Gnome is the project of -->FSF
reg,the earlier post
just to refresh what Linus told.