soumya
In the zone
*static.arstechnica.com/assets/2009/09/windows_7_launch_party-thumb-640xauto-8178.png
Microsoft is finally going to take advantage of the best form of advertising for the next release of Windows: word of mouth. The world's largest software maker has partnered with House Party, apparently the world's leading party organizer, to encourage technology enthusiasts to throw Windows 7 launch parties in their communities between October 22 and October 29.
Microsoft won't let just anyone host such a party though; the company is being very selective. If you're interested in becoming an official host, there's an application process you'll have to go through over at houseparty.com/windows7. Furthermore, the offer is only open to residents of 12 countries: Australia, Italy, Canada, Japan, Mexico, France, Spain, Germany, the US, Hong Kong, the UK, and India.
Chosen hosts around the world will be among the first to see, use, and share Windows 7 with their friends, says Microsoft. If you're selected as a host, you'll receive a special Signature Edition of Windows 7 Ultimate. You'll also get a Windows 7 Party Pack (contents currently unknown) to share with your guests, based on one out of four themes that you choose from: PhotoPalooza, Media Mania, Setting up with Ease, or Family Friendly Fun. US residents will also be entered for a chance to win a $750 mini-notebook computer. A total of 64 winners will be notified once all the parties are over (after October 30, 2009).
The first step of the application process is simple: you have to tell Microsoft about yourself, how the company can contact you, where to send the Party Pack, and finally pick a screen name and password (for checking the status of your application). After that, you have to confirm that "by applying for a host spot, you are agreeing to conduct yourself in the spirit of House Party—sharing a product you love with the people you love, through an experience that is fun, free, and exclusive" and that you will abide to five rules:
1. Submit only one application per household (per party)
2. Answer all questions accurately
3. Plan and host the best party you can
4. Share your party package with your guests, as intended
5. Not attempt to obtain extra party packages
Once you've agreed to all that, you have to answer six more questions (are you really surprised there are seven in total?). One of the questions of the survey is worth noting as it asks the participant what they are willing to do for the party. As such, it's clear what Microsoft will ask from party hosts:
* Host a party on any day between October 22 through October 29th, featuring Windows 7 Ultimate Operating System
* Invite at least 10 guests to join you
* Use a free party website to plan your party, invite guests, upload photos, read and post to a party blog, etc.
* Fill out an online survey after the party has happened
The second last step is to confirm a legal agreement, and then bam, you'll get a confirmation e-mail. You must then finalize the application by clicking a link. Now the rest is up to Microsoft and all you have left to do is frequently check the status of your application.
Microsoft has not disclosed how many hosts it plans to pick, but the website does insist that "host spaces are very limited." If this is the type of party you want to host, then by all means, hurry up and apply!
Microsoft CEO Steve Ballmer will be kicking off the official Windows 7 launch at an event in New York City on October 22, 2009, the day of Windows 7's general availability. It looks like Microsoft wants to turn what is normally a single launch day, into a launch week. Since the beginning of 2009, the media has been praising Windows 7, and Redmond obviously wants to keep that momentum going strong.
ars technica
