Apple’s distributors are giving a scheme to retailers where it will give 10 free iPhone 4 8GB for every 100 units they buy. This, sources say, could give more margin for retailers to lower the price of the iPhone 4 8GB to around Rs 20,000
Apple to relaunch iPhone 4 8GB in India for Rs 22,900 | News & Video Reviews of Gadgets at BGR India
cites
Apple to reportedly relaunch the iPhone 4 8GB in India for Rs 15,000 | News & Video Reviews of Gadgets at BGR India
which cites
Apple to relaunch 8GB version of iPhone 4 in India as sales lag - Economic Times
which says
The US company, pressing hard to raise its market share in India, will price the device at around 15,000 through buyback and EMI schemes compared with its old retail price of Rs 26,500, Apple's four top trade partners in India said requesting anonymity due to confidentiality clauses.
which we know now to be wrong
still, not a peep from apple, only its distributers and resellers
another tale of chinese whispers
this tech 2 article
Reports say apple will sell 8GB iPhone 4 in India at Rs. 22900
cites this techcrunch article
Apple turns to old iphone models and lower prices too woo users in India
which comes back to this ET article again
Apple to relaunch 8GB version of iPhone 4 in India as sales lag - Economic Times
at the very least all contemplation of strategic steps taken by apple to "increase it's market share" or whatever reasons given for this move is all pulled out of thin air