Apple acquires Beats Music and Beats Electronics for $3 billion

Flash

Lost in speed
CUPERTINO, California—May 28, 2014:

Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

"Music is such an important part of all of our lives and holds a special place within our hearts at Apple," said Tim Cook, Apple's CEO. "That's why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world."

Entire press release @ *www.imore.com/apple-acquires-beats-3-billion
 

$hadow

Geek in making
Apple = costly brand
Beats = costly brand
Let us combine both of them = wham super costly brand :-D
 
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