Amazon Wants to Send You Stuff Before You’ve Even Decided to Buy It

Desmond

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E-commerce juggernaut Amazon has a long legacy of fielding eyebrow-raising ideas — it recently told 60 Minutes it was experimenting with delivery by drone and, heck, even the Kindle e-reader was out-there at one point. Now the Seattle-based giant has patented a method of shipping products before customers even place an order.

In December, Amazon was granted U.S. Patent No. 8,615,473 B2 for what the company describes as “anticipatory shipping,” or a way of initiating the delivery process before a customer even clicks buy. The idea is to cut down delivery time and, possibly, make it even less necessary to visit brick-and-mortar stores.

The document describes a process for boxing and shipping items the company expects customers in a specific area will want — based on previous orders, product searches, wish lists or the contents of a shopping cart before checkout.

Once in transit, the packages would theoretically wait at the shippers’ hubs or on trucks until an order arrives. That is a different approach from the current approach: today, the site receives an order and then labels packages with the final-destination addresses at its warehouses before loading them onto delivery trucks.

Sucharita Mulpuru, a Forrester Research analyst, told the Wall Street Journal: “It appears Amazon is taking advantage of their copious data. Based on all the things they know about their customers they could predict demand based on a variety of factors.”

Source : Amazon Wants to Send You Stuff Before You’ve Even Decided to Buy It | TIME.com
 
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Desmond

Desmond

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Indeed, but Amazon is also in the data business. That means they have massive amounts of data regarding shoppers habits which they can use for shipping. Note that by shipping they mean to send the item to the nearest hub rather than to the shoppers themselves. Therefore, if a certain item is more popular with shoppers in a certain region, they will ship it to the nearest hub rather than waiting for the shoppers to confirm purchase and then ship the item from the warehouse. The former procedure would save massive amounts of time.
 
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