alliance broadband switching to coaxial cable modem


I have recently seen alliance broadband connections in the neighbourhood being switched to cable modem. Earlier a single RJ45 cable would reach the customer which he could connect to a router or the LAN port of the computer, configure the static ip and he would be ready to connect. Now, the RJ45 cable is being switched with a coaxial cable (like the ones bringing in the cable tv signals), which would be connected to a cable modem inside the customer's premises. The RJ45 cable would then be connected from this cable modem to the customer's computer and that is how he would now connect to the network. My query is, is there any great advantage of this switchover? If yes, what? Moreover, would it now be possible to access some admin page of these cable modems to set the static ip config there itself?
It would be very nice to know more from users of alliance regarding this.

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any idea, anyone?
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