Why they're behind? Because they deserve to. None of their phones can beat those of Nokia, samsung and Sony Ericsson. Earlier Motorola phones used to beat others in aesthetics. But now all the others have catched up and even beat them (samsung have beaten them in their own game of slim phones). Quiet frankly their is nothing left in Motorola phones that others can't do. And it seems they aren't even bothered with it. Most other manufacturers frequently update their interfaces and make them constantly better. But Motorola is still dragging its feet and providing interface that it did ages ago. And you can't even apply the 'if it ain't broke, don't fix it' rule here cause everyone knows Motorola's interface is the worst and least intuitive ever. If they won't bother fixing their phones, we won't bother buying them.