Been fiddling with the graphics settings this morning to find the sweet spot. Apparently, the only things that really cost fps are Hairworks, Shadows and Foliage visibility range. Keeping Shadows and Foliage visibility range to "Medium" and Hairworks off and everything else at Ultra 1080p, I'm getting around 28-38 fps (measured with FRAPS). Visually, I'm not really seeing a huge difference between Low and Ultra settings. Makes sense since the low settings are probably what the console versions look like and they don't want to upset the console users. Hope AMD is working hard on their drivers. You're not getting my money so easily NVidia.