*www.businessworld.in/SEP0406/market.asp
Generation-X is all about trends. With the coffee culture catching up, there is a sudden rise in the number of coffee shops, especially in urban India. Today, there are around 500 Barista and Café Coffee Day outlets across the country. And the loser in the hot beverages segment has been good old tea.
In 2003, consumption of coffee was about 20 per cent less than that of tea. Since then, however, there has been a gradual decline in tea consumption. Last year, it went down by 5 million kg from 239.31 million kg the year before. Now the tea industry is fighting back....................................