Sun DTH Deploys Harmonic’s Video DeliverySolutions for India’s First MPEG-4 DTH!

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praka123

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Sun Direct TV Deploys Harmonic’s Video Delivery Solutions for India’s First MPEG-4 Satellite TV Service

  • Industry-Leading Compression and Multiplexing Solutions Enable Sun Direct TV To Quickly Offer Direct-to-Home Service to 40 Million Homes
Convergence India 2008
Booth #B-24

NEW DELHI, India--(BUSINESS WIRE)--Harmonic Inc. (NASDAQ:HLIT) today announced that Sun Direct TV Private Limited has deployed Harmonic’s market-leading digital video solutions for India’s first MPEG-4 AVC (H.264) direct-to-home (DTH) broadcast service. Harmonic has enabled Sun Direct TV to quickly offer its new DTH service to 40 million homes in southern India by providing a rapidly deployable, end-to-end solution encompassing the latest generation DiviCom® Electra® encoders, DiviTrackIP™ statistical multiplexing, the ProStream™ 8000 digital mosaic solution and NMX Digital Service Manager™. Sun Direct TV’s new service was launched in early 2008 with 120 standard definition (SD) channels, and the operator plans to add high definition (HD) video in the near future.

The world’s leading satellite video service providers -- including seven of the ten largest DTH operators -- use Harmonic’s advanced IP-based solutions to deliver ultra-high quality video at ultra-low bit-rates. The Electra encoders are used as part of a statistical multiplex to enable Sun Direct TV to maximize service-carrying capacity by optimizing bit-rates based on content complexity, while providing superior video quality for a compelling viewing experience. The ProStream 8000 digital mosaic solution is also being used by Sun Direct TV to add digital audio channels to its DTH line-up.

“Sun Direct TV’s launch of India’s first MPEG-4 DTH service reflects our commitment to bringing the best and most advanced video service to our customers,” said Tony D’Silvia, Chief Operating Officer for Sun Direct TV. “Harmonic’s innovative video delivery technologies are well regarded around the world. The compression efficiency of the Electra encoders makes it possible for us to provide outstanding picture quality at lower bit-rates, but most importantly, Harmonic’s quickly deployable IP-based solution played a key role in enabling the rapid launch of our DTH service.”
“Sun Direct TV is a dynamic operator with great vision,” said Raymond Tse, Vice President of Asia Pacific Sales for Harmonic Inc. “By leveraging the latest in MPEG-4 technology, Sun Direct TV is able to deliver digital content much more efficiently and cost-effectively, resulting in greater bandwidth utilization and a highly competitive digital video offering. With this deployment, Sun Direct TV assumes a clear technology leadership position in India’s DTH market.”

Harmonic’s IP-based DiviCom Electra H.264 encoders deliver up to four full resolution and simultaneous low resolution channels in one rack unit, offering operators a dense, high performance solution that significantly reduces energy consumption. Harmonic was the first solution provider to introduce IP-based statistical multiplexing with DiviTrackIP, offering operators more flexibility in their video networks by eliminating the need for encoders to be physically co-located. Sun Direct TV’s network is provisioned and managed by Harmonic’s service-centric and user-friendly NMX™ Digital Service Manager.

About Harmonic Inc.
Harmonic Inc. is a leading provider of versatile and high performance video solutions that enable service providers to efficiently deliver the next generation of broadcast and on-demand services including high definition, video-on-demand, network personal video recording and time-shifted TV. Cable, satellite, broadcast and telecom service providers can increase revenues and lower operational expenditures by using Harmonic’s digital video, broadband optical access and software solutions to offer consumers the compelling and personalized viewing experience that is driving the business models of the future.

Harmonic (NASDAQ:HLIT) is headquartered in Sunnyvale, California with R&D, sales and system integration centers worldwide. The Company’s customers, including many of the world’s largest communications providers, deliver services in virtually every country. Visit www.harmonicinc.com for more information.

This press release contains forward-looking statements within the meaning of Section 27(A) of the Securities Act of 1933 and Section 21(E) of the Securities Exchange Act of 1934, including statements related to: the operator’s plans to add high definition (HD) video in the near future.
Our expectations and beliefs regarding the capabilities of Harmonic’s MPEG-4 AVC digital video solutions and the anticipated benefits to Sun Direct TV may not materialize, and actual results could differ materially from those projected. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in Harmonic’s filings with the Securities and Exchange Commission including its recent Reports filed on Form 10-K and Form 10-Q. Harmonic does not undertake to update any forward-looking statements.

EDITOR’S NOTE – Product and company names used herein are trademarks or registered trademarks of their respective owners.


source:
*www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080319005402&newsLang=en


got sun dth connection :D! still not in north india
 
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praka123

praka123

left this forum longback
sun dth is focussed on south india only.most regional channels are available +all other packages(sports,hindi-star/zee etc hbo etc) on anvil(for april).
as of now,bindass,bindass movies(gr8 channel!),9x,9xm,world movies(s00per channel) etc are available :)
 

naveen_reloaded

!! RecuZant By Birth !!
Sun is always known for its superior picture quality than coz other channel in india...now this move will make other operators to go ahead with latest technology or get doomed...
The subscriber's of these services are very quality oriented than money conscious....
So other players...better start upgrading your systems are you are going get pwned by sun!
 
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praka123

praka123

left this forum longback
^a problem is that now kalanidhi,dayanidhi both are targeted by karunanidhi(CM)'s elder son azagiri if I am not wrong :-|
so,sun is struggling to administer both SCV(sumangali cable vision) and sun DTH.
SCV member cable operators are threatened to join Arasu Cable(owned by TN =azagiri? :D ) .

while without many ads here in kerala,people are getting SUN DTH for regional channels and picture quality :)
 

naveen_reloaded

!! RecuZant By Birth !!
May be true...
But sun network has always been pushing its territory constantly...their main aim is to get to no1 position in india... Now it self they are one of the largest channel network in india...and needless to say thier picture quality is way beyond than coz other channel...
Now this move can be a milestone...this IS BEST for all who wants to get BEST clarity for their big tv's...read lcd's
 
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praka123

praka123

left this forum longback
May be true...
But sun network has always been pushing its territory constantly...their main aim is to get to no1 position in india... Now it self they are one of the largest channel network in india...and needless to say thier picture quality is way beyond than coz other channel...
Now this move can be a milestone...this IS BEST for all who wants to get BEST clarity for their big tv's...read lcd's
exactly.ppl in India now have LCDs,plasmas with high resolutions and want HD contents.sun dth atleast provides mpeg4 video in their dth system.

but,what I heard is that most channels in india have not enabled stereo sound quality.still we can feel the difference.when advertisements run,we can hear stereo sound,but most programs run mono :(

when comparing to tata-sky sun dth is way ahead.poor,sun does not want to have their business in north india.(may be afraid of big dth)
 

naveen_reloaded

!! RecuZant By Birth !!
I think even though they provide in mpg4 format, do you think the actual signal or content from the channels are superior in quality ? I dont think so...to tell the truth i dont see very BIG difference between my dishtv and normal cable channel! Except i get all channel clear in dish, compared to varying clarity depending upon varying bands the channel sits on in cable!
Before we move to next technology , its the channel providers who have to increase their quality to say atleast near to 720p or better...then we can say all there technology have paid off...
But i am just eagerly waiting for reviews to hit net and here regarding sun dth...
 

axxo

99.9% Idle
yup..i do have noticed the difference in quality is negligible saying this after watching both my tata sky signal & neighbour's sun dth..
 

drgrudge

Another Brick in the Wall
It's not even available in Chennai. After all the hype and hoopla these ppl created.


naveen_reloaded -
Don't think you get good quality/resolution in DTH. The only difference is the clarity (ie no noise) is good in DTH. And dream on abt 720p :p Not going to happen anytime soon now.
 
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praka123

praka123

left this forum longback
@grudge:indeed a difference in picture quality can be noticed if u compare TATA SKY & SUN DTH !
esp channels like sun,dw tv etc are crystal clear :p
sun dth is very well available in madras?but they are not advertising much.without ads itself they got the business done :p
look below link for madras:
*sundirect.in/book-chennai.html

and here is the page:
*sundirect.in/test/
90+ channels for free +32FM channels(if u care!)
 

naveen_reloaded

!! RecuZant By Birth !!
Drgrudge all i am saying is you can edge up or pimp up your cable channel signal by a mere booster box, seriously it does boost up the signal very efficiently, all i saying is, even with this technology, we are not going to get any thing near a really good clarity, i mean to say near 720p not 720p itself...hope you get my point...
I wish i had a better resolution than current one...
Or else i wish them to give few channel in wide screen aspect...all channel look like crap on my lcd
 
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