Micromax to Assemble Phones in India From Next Year

[AcceleratorX]

^You don't get it. Manufacturing or assembling in India doesn't change the facts. What we are talking about is this:

1) Company selects ODM/OEM circuit and production design from design house
2) ODM/OEM completes necessary customization and software/hardware changes
3) ODM/OEM indulges in circuit deisgn, testing, implementation, production of parts
4) Parts brought over to India, finally "made" here (this can even imply that only the products are boxed and manuals printed inside India and they can still brand it as "made in India). This doesn't change anything and I doubt it even has a significant cost benefit. The only reason they would be doing it is to ensure better availability to the supply chain.

In short, don't get your hopes up about quality and "creating jobs", this is solely aimed at increasing the marketing output.

 

[kg11sgbg]

^Every company has a trough and surge state...that they have to pass.
Micromax is doing as they are able to take a considerable amount of Market share pie.Hopes should rise about quality and job creation,because they indicate the better health of any company,which can utilise its fund properly according to economical situation.
As for quality,which is the most obvious and prime aspect of any manufacturing company to survive/exist,Micromax has obviously increased the quality aspect,otherwise it wouldn't see the fruits of Profit in this era of Depression in Economy.

 

[ssdivisiongermany1933]

good ....some employment will be created in india ...plus a little more cheaper , the one thing to look out for will be quality , support and service .

 

[AcceleratorX]

As for quality,which is the most obvious and prime aspect of any manufacturing company to survive/exist,Micromax has obviously increased the quality aspect,otherwise it wouldn't see the fruits of Profit in this era of Depression in Economy.

No. Quality is not what it takes to survive. It's marketing and design choices. Think about it this way: Nokia has hands down better build quality than Samsung phones on average. Who sells more? It's not because of the choice of materials or durability, it's because of design decisions and marketing strategies.

 

[rijinpk1]

good ....some employment will be created in india ...plus a little more cheaper , the one thing to look out for will be quality , support and service .

i doubt this. they import cheap chinese phones here ,that is why we are getting their phones cheap. if they manufacture themselves, they will find difficulty in reducing the cost down.