Which famous reply are we talking about here? iPhone Nano?
Regarding our new software programs
I'm really proud of all the new software we introduced this week. And I'd like to explain a bit about our process. Because we take a little bit different approach when it comes to developing software. What we do is, we go talk to customers and ask them what features they want in such-and-such a program. Then we go back and try to make that program. I know. Pretty radical, right?
Take our new Pages word processing applications. Customers have been screaming for a fairly simple and easy-to-use word processor that they can understand just by opening up and poking around. They don't want a million buttons and pull-down menus and eight zillion features. So fair enough. That's what we developed. (Or actually, what I developed, but we have to pretend that other people work on these projects too.) And we're selling that plus the other iWork apps for 79 bucks. Jesus. How can you not buy it? What's not to love?
Now think about this. These same customers asked Microsoft for the same thing -- simplicity -- and what did the Borg give them? A new version of Word that has more buttons than the dashboard on the space shuttle. You need a pilot's license to use it. Have you seen it? It's incredible. First time someone showed me the interface I thought it was a spoof, like that fake ad about what an iPod box would look like if Microsoft made it.
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LOL!