Android One set for India debut in September; Micromax, Karbonn ready to launch smartphones

Esoteric Eric

Journeyman
NEW DELHI: Android One, the Google project that promises rich smartphone experience on low-cost devices, faces its first big test when Micromax, Karbonn and Spice launch products based on it in India early next month.

The three Indian manufactures are set to price the handsets between Rs 7,000 and Rs 10,000, which is higher than the initially expected sub-$100 (Rs 6,000) tag.
At this price, these devices - at least one each initially from the vendors - would give the same experience of usingmid-to-high price range devices, people familiar with the products told ET.

Google is expected to roll out similar handsets in other emerging markets depending on consumer response in India. The success of Android One is critical for Google as it would help the company bring in new users to its Android platform, especially at a time when the market share of the most popular mobile operating system could hit a plateau globally.

Google didn't respond to emailed questions. Micromax, Karbonn and Spice declined comment as well.

One of the people directly involved in the development of the smartphones said the prices have gone higher than the initially planned sub-$100 because Google intends to offer better features and apps. "Android One is setting minimum hardware and software standards for the three vendors, who are adding or improving upon them in future devices under the Android One umbrella," this person said.

The decision on final pricing of the devices is left to the local handset makers who can choose their addressable market segments while competing in the thriving Indian smartphone market which is set to double to more than 80 million devices this year.

To ensure product quality and final consumer experience, Google is working closely with the companies to develop the handsets and specify compatible components that local handset makers would have to incorporate from original design manufacturers in China, according to people privy to the contours of the talks between the vendors and the US company.

Android One is a reference platform that device makers can follow to develop and produce low-cost smartphones. It ensures that even low-end devices can run Google's latest softwares and updates to offer uniform user experience.

Google in late June announced that it had tied up with Micromax, Karbonn and Spice to develop sub-$100 smartphones, saying some of the initial devices will hit the markets in September, starting with India. The US Internet major had said it was also working with Indian carriers to offer affordable data packs to go with the smartphone, but didn't elaborate, while showcasing a Micromax device that had dual SIM slots, a 4.5-inch screen, expandable memory and FM radio.

One of the smartphones that is likely to be launched next week, and that ET had an exclusive look at, has a removable back, 1700-mAh battery, dual SIM slots and SD card slot to expand memory. The devices that the vendors are offers are likely to have 5-megapixel cameras, quad-core processors and 1 GB RAM with 4.3-4.5 inch screens. They will run on Google's Android operating system Kitkat 4.4.4 version.

(Source)

Xiaomi the only competitor offering similar price-performance ratio, minus Pure Android. Can't really say anything about after sales at this point.
 

theserpent

Firecracker to the moon
No matter what, redmi 1s is VFM Yes,But quality? Hell no.All reviews just say one thing perfomance is not up to the mark.Will kitkat change it I don't think so.
I think android one is much better than this redmi 1s.
Reasons
1)Pure Android
2)Fast updates what else do you need?
3)SOC,Even if it's mediatek you will get updates, but google and mediatek don't get along well do they?

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If I were to choose between android one,Moto g2 and redmi.I would take android one and moto g2 anyday not a redmi
 

AbhMkh

Ambassador of Buzz
I know what the stupid indian consumer needs

************************************

Octa core Cortex A15 at 2.5 Ghz

MALI T760MP8 GPU

Quad HD display

4 GB RAM 128 GB internal memory and 128 GB expandable

Anroid 4.4 with 7 guaranteed updates

Price : 5K

**********************************************************

and to the average Indian consumer I say this : Get a good job and buy a good phone, otherwise GTH !
 

rijinpk1

Aspiring Novelist
^^ and are you happy with galaxy s5 launched for 52.5k and now selling for 35k+(for obvious reasons) with octacore exynos with ~30% less row gpu power compared to the snapdragon 801 version(stripped down video recording capability too!) launched in other countries?
 

Nerevarine

Incarnate
I know what the stupid indian consumer needs

************************************

Octa core Cortex A15 at 2.5 Ghz

MALI T760MP8 GPU

Quad HD display

4 GB RAM 128 GB internal memory and 128 GB expandable

Anroid 4.4 with 7 guaranteed updates

Price : 5K

**********************************************************

and to the average Indian consumer I say this : Get a good job and buy a good phone, otherwise GTH !

Fail to see your point mon
 

srkmish

Ambassador of Buzz
I know what the stupid indian consumer needs

************************************

Octa core Cortex A15 at 2.5 Ghz

MALI T760MP8 GPU

Quad HD display

4 GB RAM 128 GB internal memory and 128 GB expandable

Anroid 4.4 with 7 guaranteed updates

Price : 5K

**********************************************************

and to the average Indian consumer I say this : Get a good job and buy a good phone, otherwise GTH !

As tech progresses, phones having these specs will cost 5k in 3-5 years :D
 

AbhMkh

Ambassador of Buzz
^^ and are you happy with galaxy s5 launched for 52.5k and now selling for 35k+(for obvious reasons) with octacore exynos with ~30% less row gpu power compared to the snapdragon 801 version(stripped down video recording capability too!) launched in other countries?

I actually have the exynos galaxy S5 and yes I AM HAPPY WITH IT !.It provides an experience which those cheap chinese knockoffs cannot even dream to match.

I would recommend doing some research before you begin commenting on SOC's.

1. NO !, the Exynos 5422 does not have any stripped down video recording capabilities. It can record in 2160P/30 FPS and 1080P/60 FPS

just as its SD801 sibling


2. Yes, the GPU is 30% slower but the 1.9+1.3 ghz octa core processor which can run all eight cores simultaneously is 40% faster than the 2.5 ghz quad core of the SD801, so overall performance balances out.

Irony is that the Octa core S5 beats the SD801 S5 in Qualcomm's own Vellamo benchmark, lol :lol:

The Exynos S5 beats the SD 801 S5 in Antutu 5, Quadrant,Vellamo, Mozilla Kraken,Google Octane

The only benchmarks's where the SD801 S5 beats the exynos version is 3D Mark and GFX Manhattan.

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Fail to see your point mon

Point is, instead of earning less and wishing for cheap products, the Indian consumer should try to earn more and buy quality stuff.
 

rijinpk1

Aspiring Novelist
I actually have the exynos galaxy S5 and yes I AM HAPPY WITH IT !.It provides an experience which those cheap chinese knockoffs cannot even dream to match.
of-course you should be happy with it because you spend a lot of cash on it. so the experience should be better than those chinese stuffs. but does that justify the pricing.

I would recommend doing some research before you begin commenting on SOC's.

1. NO !, the Exynos 5422 does not have any stripped down video recording capabilities. It can record in 2160P/30 FPS and 1080P/60 FPS just as its SD801 sibling.
my bad i read that somewhere sometime ago. but is it limited to 5 minutes?

2. Yes, the GPU is 30% slower but the 1.9+1.3 ghz octa core processor which can run all eight cores simultaneously is 40% faster than the 2.5 ghz quad core of the SD801, so overall performance balances out.

running all 8 cores does infact reduces battery too soon and rather do nothing in performance. that is because the apps still need to be made multi core friendly. even in desktop apps, you wont see many apps with capability to use multiple cores. i remember once intel blamed android for poor multi core optimization not so long ago.

Irony is that the Octa core S5 beats the SD801 S5 in Qualcomm's own Vellamo benchmark, lol :lol:

The Exynos S5 beats the SD 801 S5 in Antutu 5, Quadrant,Vellamo, Mozilla Kraken,Google Octane

The only benchmarks's where the SD801 S5 beats the exynos version is 3D Mark and GFX Manhattan.

benchmark may make use of multiple cores/threads but most apps are not!
 

AbhMkh

Ambassador of Buzz
2160p recording is limited to 5 min on every phone which has that feature.

Running 8 cores together will consume no more power than running 4 cores together because of the dynamic underclocking and limiting the number of cores being used.

That statement by intel was dismissed by devs as a poor excuse by intel to defend their single/dual core soc's.A lot of anroid apps especially heavy games, browsers and video players effectively use the multicore architecture amd hence will see better performance on the 8 cores.


In fact it is the GPU which is underused, having a faster GPU is of little advantage because not many apps would be able to utilize it to its full extent.

And yes the experience on the S5 does justify the price !
 

ithehappy

Human Spambot
Point is, instead of earning less and wishing for cheap products, the Indian consumer should try to earn more and buy quality stuff.
I have seen dozens of person who can sell you and me in any country of this world and then buy us back for triple price, but their mentality will always be cheap. This is kind of a trademark of Indian people.
If Quality is north pole, then they are in south pole, the difference is actually bigger :(
 

Anorion

Sith Lord
Staff member
Admin
lol, all this fighting is because there is seems to be some kind of personal cheapness scale, everything above and below is detested, and that one price point is justified as being the bestest. Not only that, everyone else is getting ripped off or has compromised too much.

why do you have to justify the pricing of your phone to others? It's obviously somebody else's problem, but not of the person who purchased the phone at whatever price!
 

lywyre

Cyborg Agent
To multiple posts above, hope this is relevant.

People often misunderstand the phrase: "buy the best money can buy". It does not mean that we should buy what is the best product, it means to buy the best product for the money that you have in hand. S5 is the best (debatable, yes), but if I have only 12k in my hand, then I would only by G (again debatable).
 

ithehappy

Human Spambot
[MENTION=1931]lywyre[/MENTION] : Well said.

I didn't mean anything about price, nor I think the user above me did, it was never about price, it's all mentality. Indians have a typically horrible and cheap mentality that what they have just purchased is bad, or if the price falls by even 1k within a week then they just go and give a one star review. I don't know what could be more stupendous, really.
Also Indian buyers are tremendously confused, a lot of people hate Samsung here, and I have personally met these type of guys too, ( some of these idiots are even my clients :| ), yet when I reach their home I see all Samsung products. I even got angry one day after a client was repeatedly bashing Samsung, that they are worse than Micromax (yes that's what he said), then I asked why the hell you purchase all Samsung products, then just as I expected, a two seconds pause and trying to divert the topic.

Wherever I see, these are the most type of buyers. Cheap, stupid, and filthy to some extent.

Anyway, unbelievably OFF TOPIC, stopping here.
 
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Anorion

Sith Lord
Staff member
Admin
it's a price sensitive market

To multiple posts above, hope this is relevant.

People often misunderstand the phrase: "buy the best money can buy". It does not mean that we should buy what is the best product, it means to buy the best product for the money that you have in hand. S5 is the best (debatable, yes), but if I have only 12k in my hand, then I would only by G (again debatable).

yes sure, what if you have 7k or 5k, then ask those who got the moto g to justify the price? My friend has got 4 ~10k mmx phones in the past 2 years, and still thinks that an htc one x or even the moto g is "not worth it".
 

AbhMkh

Ambassador of Buzz
lol, all this fighting is because there is seems to be some kind of personal cheapness scale, everything above and below is detested, and that one price point is justified as being the bestest. Not only that, everyone else is getting ripped off or has compromised too much.

why do you have to justify the pricing of your phone to others? It's obviously somebody else's problem, but not of the person who purchased the phone at whatever price!

I am not a rich man, I am a typical Indian IT guy with a typical Indian IT salary but I can afford an S5 without breaking a sweat.

If someone has budget contraints it makes no sense to buy an expensive product, you have to do the best with what you have.But when people who can afford it start talking about budget phones and stuff, I find it most irritating.

Do you know why we have call centers which serve US and EU customers ?

Because the people over there actually purchase the good stuff and dont go after cheap chinese knockoffs.

They have the purchasing power and they use it.If people in India start buying acc to their purchasing power our BPO's would be serving our customers !
 

ithehappy

Human Spambot
But when people who can afford it start talking about budget phones and stuff, I find it most irritating.
Lol, it's like another me replying :D

Anyway, this is right, needless to say, BUT who decides what's a good salary and how much you can spend? I mean, for example, as you said you are a normal IT guy, so I'm guessing you earn around 40-50k p.m, now how much from that do you want to spend? That's the problem, right there. 90% people, 95% I think, would save 80% from that salary, and spend 20% on stuffs, that too not on one stuff, but if possible two or even three. I have seen so many rich (filthy rich) persons doing calculations that how to spend 50k, as they needed a television and a new refrigerator, they decided to buy both. Doesn't matter what television set, doesn't matter what fridge is that, they just need TWO things. This is how we do stuffs. Money has absolutely nothing to do here, a person who can spend 50k can spend 60k as well, it's all in the brain.
In EU / US or practically in any decent country, they earn the same actually, but what's different is their mentality, that's all.
 
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