PopCap, the company responsible for gaming gems such as Bejeweled, Plants vs. Zombies and Peggle, could soon be acquired for as much as one billion dollars.
PopCap’s got a number of hugely successful games in its portfolio and it seems those hit titles have attracted the attention of a potential buyer. Rumors circulating in the blogosphere suggest that PopCap is in final stage acquisition talks with none other than Electronic Arts.
Surprising as this news is, the sum of money being discussed is probably the most jaw-dropping detail of all -- according to TechCrunch sources, PopCap’s price tag is set at over $1 billion. With EA’s current market cap sitting at $7.25 billion, a billion dollar acquisition would be a huge purchase for the company. However, TC’s Jason Kincaid writes, "We’re hearing that this is a Hail Mary pass from EA to break into mobile and social gaming — areas where the company hasn’t done nearly as well as it has in the console arena."
The rumors first surfaced last night, though the buyer wasn’t known at the time. EA, Zynga and Chinese company Tencent were all named as possibilities. However, it seems tongues have been wagging since that report first hit the wire as TechCrunch has heard from two sources that the buyer is EA.
Source
PopCap’s got a number of hugely successful games in its portfolio and it seems those hit titles have attracted the attention of a potential buyer. Rumors circulating in the blogosphere suggest that PopCap is in final stage acquisition talks with none other than Electronic Arts.
Surprising as this news is, the sum of money being discussed is probably the most jaw-dropping detail of all -- according to TechCrunch sources, PopCap’s price tag is set at over $1 billion. With EA’s current market cap sitting at $7.25 billion, a billion dollar acquisition would be a huge purchase for the company. However, TC’s Jason Kincaid writes, "We’re hearing that this is a Hail Mary pass from EA to break into mobile and social gaming — areas where the company hasn’t done nearly as well as it has in the console arena."
The rumors first surfaced last night, though the buyer wasn’t known at the time. EA, Zynga and Chinese company Tencent were all named as possibilities. However, it seems tongues have been wagging since that report first hit the wire as TechCrunch has heard from two sources that the buyer is EA.
Source